Yeah, what is it about financial institutions that prompts them to build such cr@p sites? I studied the Top 100 Aussie business sites for SE compatibility a couple of years back and banks and insurance sites were the worst!
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Why do people think complicated is better than simple?
Started by
Scottie
, Oct 29 2005 06:02 PM
33 replies to this topic
#31
Posted 05 November 2005 - 04:20 AM
QUOTE(projectphp @ Nov 5 2005, 03:38 AM)
I did a report for a bank once, and the final conclusion was: there is nothing you can do except one thing: start again.
Yeah, what is it about financial institutions that prompts them to build such cr@p sites? I studied the Top 100 Aussie business sites for SE compatibility a couple of years back and banks and insurance sites were the worst!
#32
Posted 05 November 2005 - 04:30 AM
maybe it's because the real world banking attitude of customers being a necessary evil extends totally into the virtual world.
#33
Posted 05 November 2005 - 08:35 AM
#34
Posted 05 November 2005 - 11:24 AM
QUOTE(cline @ Nov 4 2005, 04:23 PM)
..... perception is everything.
I'm sure you all know the often-told story about the 5 men who were blindfolded and asked to touch an elephant and describe what it was.
"I have touched the elephant and it is a rope.. a wall.. a spear.. a snake.. a fan"
In this case, your business is the elephant and your customers are surely blindfolded when it comes to the realities of SEO.
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