41 replies to this topic

[Andrew_White]

I gotta say this - I wouldn't buy a logo from you! Your front page looks to me most awful boring. That vast thunking chunk of dark blue? it looks staid, solid, professional; very suitable for an accountant or a kitchen-equipment wholesaler. But from a design house I'd look for something with flair and pizzazz. To me, the subtext is "get a logo from us and look as boring as we do."

I guess you know your market, but do people want "quality" logos? I wouldn't. It sounds so staid and worthy. I want a logo that communicates the essence of my business in a flash and *sells*. I want a logo that makes my competitors weep. Or _something_ like that - I dunno, I never in my life before thought about logos! But a "quality" logo, I'm really not sure.

Next, there is no compelling reason on the front page to buy your logos rather than anyone elses. It seems to me you need to blurb about how EXCELLENT are YOUR logos, with maybe more examples or more testimonials. Only then I'd begin the pricing packages. Me, I'd put the Dean Staley, Decasta & Associates, Inc. testimonial at the top.

And finally, I'd suggest to reverse the order of the packages. There is a fasinating book (see Amazon), and email newletter, on the science of persuasion (info@influenceatwork.com) by Robert Cialdini. I am pretty much certain that I've seen him say that people are more sold by seeing the expensive itens first. They think, "Oh dear, that's so nice, but I can't afford it" and then when they see the cheaper items they are wanting to buy.

Trust this may be of some value
All the best
Andrew White

[Andre]

Andrew, wow, your comments are interesting - because we worked on the very issues that you raised. Here's the old site versus the new one. The blue background used to be yellow on the old site.

We removed that testimonial from the top and made the page a lot shorter, moving some of the homepage content (like FAQs and testimonials) off to sub-pages. The other significant changes were to use a more graphical header and to show examples of our work above the fold on the homepage, plus a more prominent link to the rest of the examples.

Would you say that the current version of the site is a positive change, but not enough?

About selling, our value for money is about 2x the industry standard, so I was hoping that the specs that I give on the homepage for the different packages would do the selling for us. We do not need to sell the idea of a logo to our visitors as they generally already know that they need one and are comparing package specs and prices of different design firms. Thanks for the tip on reversing the order. I actually have that book but haven't read it yet.

[Kria05]

I really like it. The usabilities good. I was able to get a quick overview of what you offer and then easily browse the categories.
The money back guarantee makes me feel more confident about spending any money.

[Andre]

Thanks Kria05

[janell]

About selling, our value for money is about 2x the industry standard, so I was hoping that the specs that I give on the homepage for the different packages would do the selling for us.

I saw your site when you first posted it but didn't respond at the time because I didn't have much to add. After reading this and looking at your site again, there were a couple thoughts I had....

Unfortunately, the specs you have on the home page won't sell themselves, because people aren't going to read all that (more below). In reality, people want things spoon fed to them. The prices are impressive, I know - my husband is an artist and has designed logos before, so I know how expensive they are. But people would already have to know what the costs are from other places to be able to make that judgement call, and they may not know that. You want to "yell" out what your benefits are.

Take the biggest benefits and highlight them:
- Get your logo to you - fast
- Unique designs - at any price
- Free quotes
- Money back guarantee

Design - I think the new site does look a little better, but I do agree with Andrew. Pizzazz is a good word for what it needs - your logos have pizzazz, but the blockiness of your site don't tell me that. Get as creative in the design on your site as you do with your logos.

Going to content now - I think maybe one thing here is that you have the wrong purpose for your home page. Your home page is only a portal to the rest of your site - it shouldn't be the information page, it should make people want to search your site for more information. Long lists are good for inner pages, but not the home page.

(Another followup to what Andrew said - the testimonial could go right under the current rotating logos image.)

You really do have some great logos - why do you charge so little?! Good luck!

[Andre]

Thanks for your review Janell. Looks like I have some more design work ahead. Good thing I love what I do!

I hear what you're saying about selling and I have to agree. It's difficult to step back from your own site and see stuff like this, but that's probably exactly the advice I'd give someone else... People don't read... stress benefits.

Thanks again.

[Jill]

I took a quick look and agree wholeheartedly with this:

Design - I think the new site does look a little better, but I do agree with Andrew. Pizzazz is a good word for what it needs - your logos have pizzazz, but the blockiness of your site don't tell me that. Get as creative in the design on your site as you do with your logos.

I think you really need to hire a website designer/graphic artist for the site...perhaps one of the people who do the logos? It just doesn't even come close to matching the logos and it makes the whole site seem odd. Like how can someone with these great logos have a site that looks so home grown? It has to make people wonder.

It makes it seem like you're just an affiliate for some other logo company. (Are you?)

And all the links to practically every page of the site at the bottom of the home page is probably not a great idea.

[janell]

It's difficult to step back from your own site and see stuff like this, but that's probably exactly the advice I'd give someone else... People don't read... stress benefits.

lol, I'm having the same issue with my own main site right now, trying to make things more clear. It's so easy to step back and see what other sites need, but when you're so close to what you're doing, it's hard to figure out what needs to be done.

Janell

[mortigen]

I really think you should bring the logos to the forefront of the design. Any art company should be sticking their work out in the front of all the text.

[hotcomputers]

For a logo design company you should try another design. Maybe if you can change the header will look better and i think this will bring you more clients.

thanks

[Andre]

Thanks again for all the honest feedback. It has been extremely helpful.

Happy to (finally) announce a new look based on all the feedback:
www.biz-logo.com

For reference, here is a screen capture of the old one:
www.biz-logo.com/img7/oldsite.jpg

Not all of the suggestions have been implemented yet, but I would love to get feedback on the new look.

As before, please let me have it.

PS: I am also happy to announce a significant increase in traffic. When I first posted this thread just about 1 year ago, we were in the 500s per day. We are now in the 1,200s per day. So Jill, High Rankings and all who shared advice, many thanks.

[Abhay]

Overall Professional design
i like the site..

while browsing thr site i found the length of home page is too long..
Use cud use [back to Top] like buttons
for navigatin back to top