if you think about it, spiders are just like visually impaired users of websites. the standards that seos try so hard to attain are virtually identical to those laid out be 'web accessibility' bills and laws:
> text must be (keyword) rich in order to be engaging
> links need to have title attributes so that the user can understand its relevance within the page and what will happen if they click on it
> proper html tags such as <h1/>, <strong/> and <em/> should be used so their screen reader knows what are the important points on the page
> images need to have alt tags so that their screen reader can interpret them
> content should be placed near the head of the page so that the screen reader doesnt have to continually read out the navigation links before the page content
> cloaking would make a page unusable/unreadable as what user would want to sit through 5 minutes of "widgets, bobs widgets, green widgets, blue widgets, bob has widgets, WIDGETS, oval widgets, square widgets ..."
the parallels (to me at least) are startling. it makes me wonder whether we all shouldnt get paid more for doing two jobs at once!
[Moved to Search Engine Friendly Design and Usability]
Edited by Jill, 04 November 2003 - 04:20 PM.