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How Much For A Press Release ?
Posted 21 October 2005 - 11:11 PM
Where to start..
- OK well my friend is a great writer and I am mediocre.
- He is a little over a year and a half out of school
- He did press releases in the past that the marketing guys would brush up before release.
- This is my first press release ever, so in the scheme of things its just a test for me to see how the process works. I wouldn't make my first one the all important mak or break one.
- I understand the SEO implications but honestly I am more interested in the humans in this instance.
- We chatted tonight and he said $25 an hour. We decided on a $60 price. Personally I think he may be shy asking for money, I know I was when I first started charging people.
- Honestly I'm not trying to be a cheap skate!! I just don't know
Since this is a test for me though I wouldn't pay more than that. I can write "good enough" for a test.
Thanks so much all of you are great.
Posted 22 October 2005 - 01:14 AM
Keep in mind that "great writers" often make terrible press release writers. Although I have written some successful press releases (and some basic tutorials for authors), when I need make-it-or-break-it PR work, I hire a professional. My publicist has worked miracles for me and gotten me international media attention. I've done that by accident myself, but not through writing press releases.
Posted 22 October 2005 - 08:03 AM
There are many young talented writers out there. A year and a half out of college certainly doesn't mean he can't write. Some in college and even in high school can write great. If you have a talent, you have a talent.
And $60 sounds just right also for who's doing it, and for your needs. Go for it and let us know how it goes!
Posted 22 October 2005 - 08:04 AM
Who knows, the observations may even help your writer friend.
Posted 24 October 2005 - 09:03 AM
They pitch with personal contact and meaningful conversations, position their story in regards to what the reporter may have covered in the past etc. etc.
There is so much more to PR than just press releases...
Posted 24 October 2005 - 04:01 PM
Hi webprofessor. You're quite welcome. I would definitely agree that a press release is more than just search engine fodder... Having said that, it definitely pays to keep the Search Engines in mind as the 'second audience'.
For more tips on press releases, follow the link in my signature...
Posted 24 October 2005 - 04:19 PM
I've browsed many of the online press release services looking for information about companies and events. You need to treat the online press releases with as much seriousness, professionalism, and respect as you do the "real" press releases.
They are all going to be seen by someone. Press releases should never be viewed as "fodder for the search engines".
This kind of cavalier attitude toward good ideas is why the SEO industry burns through so many of them so quickly. When you abuse a useful resource, it just becomes a waste of everyone's time.
I agree with what you say. However this being a SEO forum the possibility existed that they were looking to use it for SEO purposes. I did not say it should be badly written or fodder for the engines. The fact exist that many people in the SEO community use optimized news releases to attempt to boost their ranking. Some do this with respect for PR community, others abuse the system unfortunately.
Posted 24 October 2005 - 05:15 PM
Even while acknowledging the fact, I think it is more productive in the long run (for people seeking help here) to emphasize the need to treat all press releases as important documents.
But I have to admit that today I've seen a new low, when it comes to SEO press releases. One SEO company has published a press release which capitalizes on and even encourages the Google PPC Conspiracy theory -- obviously to help them drum up business (in my opinion).
Posted 24 October 2005 - 08:10 PM
So if I was giving advice to someone I thought wasa newb to SEO I would first tell them to do it the right way then use their imagination.
Thats just me and I appreciate all advice.
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