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Linking To Which Page?
Posted 03 November 2003 - 03:30 PM
Is it better to always get other people to link to one of your pages only (say your home page) rather than link to different pages in your site?
I read somewhere you should spread the links to your site around all the pages - but surely it's better to concentrate on one page that'll get you up high in the search engines?
Posted 03 November 2003 - 03:37 PM
Does it make sense for the other site to link to an internal page? Then have them link to the internal page. Give them specific link text to use (try to use the <title> for that page) and that will help boost that page's relevance for the specific keyword phrases you are optimizing for.
If they are just pointing out your service or trading links or whatever, have the link go to the home page. You are probably using your most important keyword phrase already for this page and PR passes throughout your site via your internal linking structure. It takes a lot of links to boost that PR, so unless there is a reason to link to an internal page (i.e., that's where the info that the searcher is looking for is), have the links point at the home page.
Posted 03 November 2003 - 03:38 PM
If they are just pointing out your service or trading links or whatever, have the link go to the home page.
I don't like to click on a link and get the home page then have to look for the info.
Posted 03 November 2003 - 05:01 PM
So which is a search engine more likely to suspect is real and which more likely to accept as automated? I think the more identical your inbound links -- including the page they link to -- the less those links will be worth with the next generation of algorithms.
There is just too many of us trying to skew SE results in our favor by exchanging links.
Just my opinion, though.
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