2 replies to this topic

[websage]

Seems this survey was focused on business to consumer sites:

<snippet>
In an independent study of millions of shopper referrals from search engines, WebSideStory, Inc. today announced that AOL's search service has the best referral-to-order conversion ratio among major search engines this year. AOL's search service topped the list with a conversion ratio of 3.03 percent, according to a new study by WebSideStory's StatMarket. Yahoo and Google, the two largest search engines in terms of referring traffic volume, ranked 9th and 10th in the conversion study respectively.

The study is based on 29 million search engine visits to dozens of e-commerce sites using WebSideStory's outsourced HitBox services.

As a group, the e-commerce sites used in the study sell a broad range of products and services, everything from gifts and electronics to shoes and office equipment.

The search engine visits include those generated by both paid search keywords and organic listings. All orders resulting from search engine visits were generated in the same session. The study does not include shopping-specific search engines.
...
The order conversion rankings are quite different than StatMarket's global referring search engine rankings, which show Google as the top referring search engine on the Web, followed by Yahoo, MSN and AOL.
</snippet>

[Jill]

Websage, is there a link?

Jill

[websage]

On the WebSideStory's website:

http://www.websidest...ses.html?id=208