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Posted 30 September 2005 - 10:19 AM
The next challenge is the fact most if not all their pages are calculator/ code pages with little if any content. At this point I think I'd be better of generating "information" pages and articles that have the keyphrase rich content and required seo touches and have them reside on the host for the spiders to crawl.
Do you "experts" think this will be good enough for the desired results? Or should I continue fighting them to do what needs to be done on "every" page on the site?
Posted 30 September 2005 - 10:38 AM
Posted 30 September 2005 - 10:42 AM
Don't you just love those types of clients...
As you know, a page's ranking in the SERPs is driven by two sets of factors:
- on-page: i.e.keyword-rich content, H1s, title etc.
- off-page factors: i.e. # of incoming links, their content, relevance etc.
This means that 'just' creating these keyword rich pages somewhere on your clients site won't do the trick (Unless you're also planning to increase the link frequency/content that point to these pages.) I think that you will have to convince your clients that they need to have both: links and content together for the same page.
Just my $.02
Posted 30 September 2005 - 10:46 AM
Make sure that the links within the site also point back to the home page with the correct anchor text where possible.
And yes, adding new pages and articles and stuff that focus on their phrases should be a good help.
Posted 30 September 2005 - 10:59 AM
Sound slike you may have to do some more convincing ... and also sounds like you have a client that is like many others ... wants you to "optimize the site" but does not want alot of things to be changed because they like the way it is now. Many people think that getting into the top or making the site better means going in and doing some "special" technique with some magic fairy dust. wouldn't it be nice if it was that easy ...
My suggesstion would be to really explain things to them as best as you can and let them know that you can do it "his way" if he really wants and run the risk of not accomplishing what he hired you for or you could do it the way you know best that puts that site into the best position to rank well and acheieve good results.
Some people just have ALL the answers and you have to fight them to the death just to get them to listen to what you have to say ... just part of the game I guess.
But content is always good and the more content/information you could provide to the visitors will just make things better! Visitors always come first! IMHO!
Posted 30 September 2005 - 11:24 AM
There is nothing wrong with creating external content as long as you don't go all spammy on them. From their side of the table, however, they are putting their family jewels into your sensitive, powerful hands.
What happens to their site if you decide to pull the plug?
If you go the external content route, make sure you and they are both satisfied with the definition of closure and the exit route. You don't just want their money. You want referrals, if they can provide any.
Posted 30 September 2005 - 12:54 PM
Yes, a challenging one. They have also stipulated that I cannot "grab" the files from the server and work away. They have to provide me with a disk, I make my mods then hand the finished files back over on a cd because hey don't want me to step on their "precious code" they have spent months crafting.
I was "ok" with that, but the first time when I looked at the site after they uploaded the files I discovered they had gone behind me and removed some of the keyphrases! Unbelievable...
Posted 30 September 2005 - 01:05 PM
Document the changes in a non-threatening, non-confrontational way in your correspondence with them.
Fulfill the terms of the contract and don't take personal umbrage. Either they follow your suggestions (and that is all you are doing) or they don't. That is their prerogative.
If they end up pointing fingers at you, remind them one time of the changes they made (and this is why it's important you document the changes BEFORE it comes to this) and say, "I fulfilled the terms of my contract with you and you made choices other than what I recommended. I thank you for your business. I hope we can do business again in the future, but please understand that I cannot and will not take responsibility for choices which were not mine to make."
Posted 30 September 2005 - 01:14 PM
Thats like giving someone $50 to eat lunch, they burn the money right in front of your face after you gave it to them, then 10 minutes later start complaining because they are hungry! Oh well....
Posted 30 September 2005 - 01:30 PM
I have documented it and sent the an email (I hope it was nice enough) but reiterated why the key phrases were place where they were and gave them a bullet point list of where keyphrases need to at least be.
- but you're right about the documenting and I need to have a conversation with the owner explaining what they did was not good and could end up sabotaging our efforts and not give them the desired results.
Posted 30 September 2005 - 02:16 PM
But do let this be a lesson learned for future clients. Make sure that all of this is discussed before a contract is signed, and then make sure your contract also outlines exactly the types of things you may have to do such as add/edit content on the pages, change title tags, anchor text, etc.
Be sure that they completely understand that most of what you do are visible changes that real people can see. Because many people STILL today in 2005 don't get that. So drum it into their head. If they don't like it, it's better to lose the job beforehand than have an unhappy client later.
Posted 30 September 2005 - 10:26 PM
Funny you mention the paid performance because thats the type of contract we negotiated. We negotiated a set fee for 6 months then moving into a performance model. They thought it was a terrific concept but I can see the pitfalls arising...
Definitely, definitely see the importance of explaining EVERYTHING in advance now.
Posted 01 October 2005 - 08:03 AM
Posted 01 October 2005 - 08:44 AM
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