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Changing Business Name But Hope Not Domain?
Posted 29 September 2005 - 12:29 AM
I run a small astrology service and at this point have no name recognition. We want to add a DBA (an also know as) to our company and use that name on our website. For example, say our business name is synastry and we want to now refer to our site as astrologysomething.
Right now our domain is synastry. My question is would it be best to move the site to a domain named astrologysomething? This is a hassle I would rather not undertake.
Our actual domain name is very obscure (who recognizes the name synastry? and the real domain name even more obscure) and has not helped to gather interest. Our main objective in this is to include name recognition for sales. We think using the name of astrologysomething will also greatly help as it explains who we are to customers and is part of our keywords.
I'd appreciate any thoughts on this and many thanks for having such a detailed forum.
Posted 29 September 2005 - 06:23 AM
I thought a business name should be bound to the name of the website as the website promotes the brand of your business. But it's useless if no one knows what you are doing in the first place.
So I understand your point that you need your business to be identified on what field of service it is offering.
Just a thought: Yahoo! used yahoo.com and not findasite.com and google.com is virtually unknown in the early days until you go there, do some search and rave about the accuracy of search results and begin to associate Google (or Yahoo! or MSN) as a good search engine.
Personally, I wouldn't be too worried about changing a domain name but this is your call.
Posted 29 September 2005 - 07:37 AM
But that's only because you haven't done anything to market or brand it. If you started advertising that name in magazines, or tv ads (or whatever) where your target market hung out, eventually "synastry" would be associated with astrology.
A unique name like that is way better than a generic blah blah name just like the zillions of others out there. What would differentiate your astrologyblah.com site from astrologyblech.com?
Go with the cool name, and brand it for all it's worth!
Posted 29 September 2005 - 06:49 PM
Thank you for your quick replies and sound advice. I'll have to think and rethink some more
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