Are you a Google Analytics enthusiast?
More SEO Content
What Exactly Is A Copywriter ?
Posted 29 September 2005 - 06:06 PM
Thanks for the referral!
Posted 30 September 2005 - 08:10 AM
In fact, it's a pretty tricky bit of SEO copywriting, IMO: incorporate high-dollar-value key phrases that will cause the most lucrative ads to display, and then -- without knowing exactly what those ads will say in advance -- write copy that subtly encourages people to click on them. Oh, yeah, and it needs to be just interesting enough to attract readers, yet not so interesting that they get engrossed in the text and "forget" to read/click on those ads.
Posted 30 September 2005 - 09:22 AM
Posted 30 September 2005 - 03:14 PM
Here are my thoughts: technical writing is done by someone with specialized expertise in a field. While this can include technical proposals and user guides, it also covers medical writing, or others where the industry requires specialized knowledge and uses unique terms which may need to be explained to the audience.
Copy is at times equivalent to "text", as in "proof the copy, please", or "Web copy".
Copywriting is normally done by an individual seeking to market a product or service. It is inviting people to take action, informing them of the benefits of an action or solution, or shaping their expectations for it (branding).
From your description, I think you are looking for a good nonfiction writer, with experience writing about the financial industry. These are often individuals with a journalism background, although many good nonfiction article writers do not.
I hope this helps, and best of wishes with finding a good writer!
Posted 30 September 2005 - 04:30 PM
At my company, my title is Content Analyst which adds another level of complexity to the current debate. I write SEO copy for one client and I do creative "idea generation" work for other clients. The content analyst term is more of an umbrella term which incorporates most kinds of content that people see when they view a website. I tell the story on my clients websites.
I tend to think of copy writing as promotional writing, ie. trying to sell a product or service.
I know people who write copy for banners and while that is creative, that kind of content is targeting readers for a different purpose. My writing is designed to inform and drive traffic more subtly, while promtional writers write to sell.
As another poster said, that's my two cents worth.
Posted 02 October 2005 - 08:28 AM
Posted 14 January 2008 - 03:29 PM
Copy Writer ?
Technical Writer ?
Creative Writer ?
arhg !! A monkey could write better than me usually so in all likelyhood this doesn't matter what I choose; but could someone clarify the differences for my poor programmer brain ?
Great discussion by everyone, on the various writer "subspecies." For your particular query, though, Webprofessor, it seems that the TYPE of the writer you need is only the first question, the second and far more important one being, "Is s/he any good at it?" I know technical writers who are far better at copywriting than most copywriters, for example. Quality trumps category. What counts in the end is whether the writer--of whatever type--can communicate on "paper" clearly, convincingly, and concisely. Best of luck finding one!
Posted 14 January 2008 - 06:13 PM
Our hope is that Webprofessor actually found one already since the thread is over 2 years old!
Posted 14 January 2008 - 10:23 PM
By now I think its probably not worth anyone's time trying this strategy as its probaly in its last days. I would imagine that placement targeting will get cleaned up very soon. maybe as soon as Google are done expirementing with the various pay per performance models. Maybe even some robust partnership criteria for joining adsense.
I sincerely hope the CPM will die with the pageview.
Posted 16 January 2008 - 04:12 AM
Posted 08 May 2008 - 11:43 AM
A Technical writer is a professional writer who designs, creates, maintains, and updates technical documentation—including online help, user guides, white papers, design specifications, and other documents.
A Creative writer writes fiction or non fiction.Works which fall into this category include most novels and epics, as well as many short stories and poems.
Posted 22 May 2008 - 01:09 PM
I am new here so apologies if my question is elementary, how would the webmaster know which keywords are "high-dollar-value" ?
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users