18 replies to this topic

[Andre]

The real trick is in the not ever having to ask.  That's really the only way to get absolutely "free" links.

I agree. A successful link building campaign is one where you don't try to build links, but instead created a resource that's worth linking to. The biggest benefit of this approach is the you don't have to keep at it. The links keep rolling in while you get on with other things.

[Jill]

And it's the main thing that most people will never get, or perhaps just never want to work that hard.

[qwerty]

I agree, but I would add that assuming you're not already famous (internet famous, that is), it's still going to be necessary to give it a kickstart. Great content than nobody knows about isn't so great.

Online marketing, like any kind of marketing, has never been "build it and they will come". At the very least, it's going to have to be build it and let the right people know about it so they can spread the word.

[Jill]

Agreed, Qwerty! Build it and they will come is only for the movies. Definitely not for websites.