QUOTE(Jill @ Sep 20 2005, 04:48 PM)
The more the "SEO gurus" rave about something, the less likely it is to be true.
I think this really depends on the "guru" that you're talking about. Michael likes to lump us all together (including himself) which just doesn't work in this field. Nor probably any others.
It's the democratic principle at work.
I guess I'm not really thrilled with the implication that we at the HR forum do this. Although I do have to agree that I see it happening at other forums with other so-called gurus.
Actually, the kind of raving I was thinking of rarely appears here. The "link building" versus "link braking" semi-debate that we are engaging in (I am the link braker, of course) is pretty tame.
The people I have in mind are pretty venomous when it comes to advocating "the right way of thinking about SEO".
Some of these folks are well-known and some operate their own forums. None of them, so far as I can tell, engage in front-line SEO research (that is, they don't put up pages and test out their ideas or, if they do, their ideas are pretty tame and unimaginative).
These are the people most prone to conduct poison pen campaigns as rebuttals of anything (or anyone) they disagree with.
If they respond to a first-time poster's request for help, their response is usually something like:
1) Build more links
2) Don't link to bad neighborhoods
3) Googleguy is a liar
4) Some pointless sentence incorporating the words "Florida" or "Hilltop", or the expression "latent semantic analysis"
Even I occasionally advise people to build more links. I just don't offer it up as The Universal Cure For SEO Woes. It's certainly not an appropriate response to someone who starts out with, "I have 2,000 inbound links but my ranking sucks." With 2,000 links, most people don't need to build more links if their ranking sucks.
I occasionally talk about Hilltop, too, but I don't normally toss it out as the explanation for why someone's rankings are poor.
And "latent semantic analysis"? Um, I have trouble typing it, so I try to minimize the number of times I type it.