For those of you who aren't familiar with Wonkette, it's a left-leaning, gossipy, happily rude blog about US politics. Well, some guy from the US Army's Central Command sent them a link request. The guy went to the trouble of getting the name of the person to write to, so that's good. He understands lesson 1. However, the reason he gives is what I'm sure he wrote to all of his prospective link partners: "It features updated news and photos from Operation Iraqi Freedom and Operation Enduring Freedom, so I thought it might be an interesting resource for you and your readers."
Does he specifically say what it is about the Centcom site that Wonkette's readers in particular would appreciate? Nope. I don't think he has any idea of who Wonkette's readers are, or he wouldn't have bothered asking.
So he didn't get the link, poor guy. What he got was his
link request email posted on the blog for all to see and mock. At least Ana Marie removed his name
Let this be a lesson to all link builders. Figure out who a site's audience is before you suggest to the webmaster that their audience will appreciate a link to your site.