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Just Want To Confirm Something About Urls
Posted 12 September 2005 - 04:53 PM
When LiLo gets here we're going to a blown gasket in all its horrid glory.
Tom, I'm going to have to take away your Penquin Badge now.
Posted 12 September 2005 - 05:10 PM
I cannot say I agree with everything he writes, but I have enjoyed reading many of his articles. He is very thoughtful and his research is usually top-notch.
I'll suggest that a domain name (and, for that matter, a page URL) is one of the 100 or so factors that Google takes into consideration in determining relevance. Close relevance can be more important to your search rankings than many other factors, so every little bit helps.
Posted 12 September 2005 - 06:58 PM
Google is more memorable than search-engine.com. Ditto Dell and online-computer-sales.com and Amazon and books-and-everything-else-in-the-world.com
Keywords in the URL most probably do count. Question is, enough to justify changing? Enough to hold up the launch of a site to fix? Enough to spend $1 extra dollar on? These, IMHO, are very different questions, and need to be considered before leaping into a URL or domain name decision.
Posted 12 September 2005 - 10:20 PM
will try to see if we could use that for our site. will give feedback on what happens next. i really appreciate it.
for that, I'm giving you a *mwah* (instead of a chomp )
Posted 13 September 2005 - 04:15 AM
Posted 13 September 2005 - 05:06 AM
Thanks for reading and commenting on my article on optimizing for blogs hosted on the Blogger platform.
Note that the article was about blogs that are hosted on Blogger and are therefore subdomains. I recommend a blog have its own domain name, and for the same reasons as given above. Branding. Ease of URL memory. Etc.
I also recommend to my clients to use a different host than Blogger (although I use it myself), when setting up a business blog. Blogger has too many shortcomings including lack of categories and built-in trackbacks. I prefer that clients use either WordPress or TypePad/Movable Type.
Now, back to the URL question. Keep in mind that we are talking about blogs in this article, and not regular static websites. For that reason, I stressed blog names. You would be surprised how many otherwise astute business people create the absolutely worst blog titles. I am talking about such things as "My Weird Ramblings" or "Verbal Spewings of a Goose". I kid you not.
I suggest that they use a short and easily remembered blog title for branding and search purposes. I also suggest that they stick to their themes and topics in their title, or create a tie-in with their brand for branding purposes. As a Blogger hosted blog, it will get the carefullychosenandselectedblogtitle.blogspot.com extension. Internal pages get even more. My own Blog Business World ranks extremely well in searches.
For example, I am uber high on page one in Google for searches for the words business world with or without quotes. #5 of 1,150,000,000 without quotes and #6 of 8,300,000 with quotes. These are lots of returns, and for relatively uncompetitve searches, but are an indicator of what I am saying. I also have thousands of inbound links, and they contain that link anchor text as well. Keep in mind that when bloggers link to other bloggers, the link anchor text is almost always the blog title. If link anchor text is important (and I believe that it is) then the blog title is important for that reason.
While blog titles are not the magic bullet, they are one of 100+ components of the algorithm along with links and link anchor text. Bloggers are free and generous linkers, but they will usually give you blog title as anchor text. Also, when many bloggers link to an internal post, they will often add a second courtesy link to the home page as well. I know that I do that all of the time; as do many other leading bloggers.
Be careful not to read too much into the article as a discussion of blog titles and urls. I am not in any way recommending one of those dreadful keyword-keyword-keyword-keyword2-keyword2-keyword3.blogspot.com urls. In fact, I oppose them. What I was trying to emphasis was the importance of maintaining some sort of tie-in to the topics and themes of the blog and/or to the company brand name. As I said before, when it comes to adding a blog component to a business, rational thought flies out the window a times.
Note as well, that the topic was Blogger hosted blogs and not others. Blogger presents its own unique challenges, but is the most widely used system for new bloggers. I also wanted to point out that because Google owns Blogger, maybe take their url generation system for internal pages into consideration for post titles. Any little bit helps, and as a blogger who has many internal pages ranked well in Google, Yahoo, and MSN Search, it makes some sense to keep that in mind. That might be circumstantial evidence at best, but it works for me.
The next problem is as Jill says: What to write about!
*Edited to change my generic example blog url as it went to an actual blog!!!!
Edited by wayne h, 13 September 2005 - 05:13 AM.
Posted 14 September 2005 - 12:51 PM
Will they both rank the same all else being equal?
The second one would rank better for searches with blue or widgets or size in them. It always helps to have keywords in the URL. I know Adsense uses the URL to help it decide what the page is about.
On the generic names like Google or Yahoo, I think it depends a lot on what the site's purpose is. If you're only going to sell shoes, it helps to have shoes in the domain name. But if you're going to become a portal for everything, a more generic name makes sense.
Edited by flyer, 14 September 2005 - 01:00 PM.
Posted 16 September 2005 - 06:23 PM
Will they both rank the same all else being equal?
There is another very good reason to use /blue-widget-size-10.htm rather than /product123.htm and that is clickthrough rates on the serps.
People DO look at those little green url strings on google (thats why they are there after all - to look at) and a result is MUCH MUCH more likely to get a clickthrough on the one that says Blue-Widgets-Size-10 in the url string if there search was for "Blue Widgets Size 10". Especially because google will bold the text there for you.
So, all else being equal (which I don't agree it is but is aside from this) the rewrite is much better. I'd would venture that you get more clicks in position 7 with the rewrite than in 6 with the productID.
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