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Espotting Management System
Posted 30 October 2003 - 11:17 AM
We spend a lot of money every month on espotting but I find the management and reporting system very poor compared to Google and Overture and so am quite tempted to try the product.
On top of being able to set maximum bid vs desired position they also claim that you can track conversion and then use business rules based on this your conversion rate to control your bid level
Posted 31 October 2003 - 10:05 AM
Posted 04 November 2003 - 11:09 AM
I only noticed that it had changed when I visited a client who manages his own PPC and he was showing me his results that he was getting in Yahoo.
We noticed that one phrase that was in his Espotting list wasn't in the sponsored results in Yahoo UK (there weren't any sponsored results). We phoned Espotting and they confirmed that they weren't supplying Yahoo. My client said he had noticed that the amount of click throughs on Overture were up and Espotting were down.
I spoke to one of my associates who manages PPC as part of his services and looking at his results confirmed the change had occurred.
Posted 04 November 2003 - 05:48 PM
there is a God after all
Posted 06 November 2003 - 01:34 PM
Posted 06 November 2003 - 01:51 PM
Actually, that hasn't been completed. I woulnd't be surprised to see Microsoft gobble up both eSpotting and FWHT once Microsoft gets sick of making Yahoo money through Overture.
Espotting was acquired by FindWhat which may be the reason for Yahoo jumping to Overture.
"Last month, FindWhat.com (FWHT: news, chart, profile) broke off merger plans with E-Spotting after a financial review.
FindWhat.com and E-Spotting announced the $163 million merger on June 19. FindWhat.com said then it expected E-Spotting to generate $75 million in sales annually and $7.5 million in pre-tax income.
But after undertaking due diligence, FindWhat.com backtracked on those numbers. "We believe that any successful negotiation in terms would include a reduction of the purchase consideration," said Phillip Thune, chief financial officer at FindWhat.com."
Posted 06 November 2003 - 02:19 PM
Meanwhile Sprinks being gobbled by Google is even worse. Those niched content placements they offered at much lower prices compared to Google sucks.
I just got off the phone with my ad rep and they do not know how it will be integrated, but I can tell you they are not going to lower their prices... just have more to offer at their higher rate!
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