6 replies to this topic

[idrive]

Does Google have any standards in regard to the types of websites that are allowed to display AdWords/participate in the AdSense program?

There is a website about affiliate marketing (it's a directory of sorts, full of popups, redirects, etc.) that has no contact information, no info about how to submit your site and yet is allowed to display AdWords ads all over the freaking site!

Ok so why would I want to be listed there? Unfortunately this is the type of site that is leads to converting affiliates *grin*

I find such sites irksome though! They have a wonderful looking footer with navigation...but every page redirects to the home page....nice :-(

Darlene
...it's my bday...I can rant if I want to *grin*

[SearchRank]

I don't think Google is all that particular about what types of sites run AdSense unless they receive complaints. I think the system is pretty automated. that is why scraper sites running AdSense abound. There are probably just too many applications daily for a human to look at every site.

That is just my opinion of course. I don't work at Google and as such do not their exact policy on this - just what I observe.

[idrive]

Actually I applied to run AdSense on behalf of a client and we were rejected because of the industry (gaming) - so they are reviewed at least minimally :-)

[JeremyH]

"Is Adsense Allowed On A Site With No Contact Info?"

I hope not!

I've read the ToS, and don't remember anything about that.

I know that my websites that run AdSense have no contact information on them.

Then again, you can find contact information for any website through WhoIs.

[davenaff]

Unfortunately, the standards that Google applies to new sites is VERY low.

There is a minimal amount of background checking done when a publisher applies with his first website. However, once an AdSense publisher has had one site approved, they can essentially run AdSense on any other site that they want.

[idrive]

Unfortunately, the standards that Google applies to new sites is VERY low. 

There is a minimal amount of background checking done when a publisher applies with his first website.  However, once an AdSense publisher has had one site approved, they can essentially run AdSense on any other site that they want.

This does not seem like a beneficial option for google in the long run...I rarely run ads on the content network because of all the garbage clicks I receive...

[goodman]

As an advertiser, of course, I'd be unhappy with Google for signing up so many "publishers" without much disclosure.

Remember, it's not Google's money. It's advertisers' money. It's not some crazy cash cow that just fell out of the blue, it's a program that only gets funded if advertisers are pleased with results.

The quality of the content network is so spotty, Google eventually responded to advertiser pressure by releasing a "site targeting" version of content targeting so advertisers have more control. But this too has its limitations, and appears to be a poor stepchild to the main program for now.

Longer term I would almost expect them to release a hybrid version that on one hand, used the smart semantic matching technology (which I think is a benefit), but on the other, allowed advertisers to communicate better with publishers, and vice-versa. More disclosure through a kind of "publisher catalog" that advertisers could browse would eventually lead to a real two-way marketplace for ads rather than a constant struggle by advertisers to dodge all the worthless scraper sites.

Got a site with no contact info and think you should receive a check from an advertiser? Why on earth is this even considered remotely like providing a service an advertiser might want?

The flipside of strengthening disclosure is that advertisers will be willing to pay much higher rates for the elite exposure on appropriate sites.