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Posted 25 August 2005 - 01:22 PM
I keep up with my linking and keyword optimization. I post new articles monthly, offer a monthly contest and have very good customer support. My monthly newsletter goes out to more and more people every month.
My question: where do I go from here? I want more customers. I have very good products and my pricing is in line with everyone else out there. My traffic is good, but my conversion rate is awful. I also notice I loose quite a few orders but can't figure out why.
Any advice you could give me would be greatly appreciated.
Posted 25 August 2005 - 01:26 PM
Posted 25 August 2005 - 01:27 PM
Pictures on homepage and change the red font.
You may be losing people that dont want to click any further to see what the products look like.
Posted 25 August 2005 - 01:32 PM
Posted 25 August 2005 - 01:35 PM
I wasnt suggesting homepage change for SEO I was suggesting for a better converstion rate.
Posted 25 August 2005 - 01:41 PM
Posted 25 August 2005 - 01:43 PM
Pick up a copy of Steve Krug's book Don't Make Me Think.
One of the best investments I ever made, even if it would have cost 10 times what it actually costs.
Posted 25 August 2005 - 02:11 PM
Posted 25 August 2005 - 02:12 PM
First, congrats on the optimization success!
You do need to get a handle on what issues there might be causing your poor conversion rate and shopping cart abandonments.
Randy's suggestion is terrific. You might also want to check out the newsletters from Marketing Sherpa and GrokDotCom, which will give you a lot of insight into tactics that have worked for others. You may also find some relevant research reports at Marketing Experiments (you'll have to register for a "Lab ID" to view the content, but it's free).
Posted 25 August 2005 - 02:26 PM
Posted 25 August 2005 - 04:56 PM
If what you're doing is not working, don't keep doing it hoping it will somehow magically start to work.
I constantly evaluate my sales copy and make adjustments when I don't see the kind of results I want.
You have to continue experimenting with your writing technique. And keep in mind that the market audience is a moving target. They have collectively seen everything done to date, so innovation is important.
Posted 27 August 2005 - 10:05 AM
That's probably your first mistake
Optimize for your users, not the engines....
Something I've always said (And it seems like you're finding out right now) .. Ain't no good if you get a million hits per hour if none of 'em like your site and click away the instant they get there.
Remember, those hits are people, with likes, dislikes and personalities.... Not just entries in a log.
Posted 27 August 2005 - 12:23 PM
My old, old mantra is:
Would you rather have 1,000 unique visitors per day, even if only 1 or 2 of them buy; or have have 500 real visitors per day, of which 15-20% have been qualified so well before arriving that they turn into customers?
You do the math.
Posted 30 August 2005 - 02:30 AM
Absolutly Randy - it does not help being on the first SERP and not getting any conversions!
Definately get Steve Krug's book on usability: Optimisation without Usability is a deadend for websites - IMO
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