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Marketing To The Uk
Posted 29 October 2003 - 12:11 PM
Is it advisable to have a physically separate site with a www.companyname.co.uk address? My assumption is by doing so we could appear in UK search results when the user specifies a UK only search (which I understand is typical of UK users).
Another thought would be to point www.companyname.co.uk to a page on our existing site that would be specifically optimized for the UK.
Any input is appreciated -EH
Posted 29 October 2003 - 12:19 PM
In short, you have to host it in the UK for it to show up on "local" searches, and it wouldn't matter much if it was .com or .uk to the SE.
I'd put up a separate site hosted in the UK (and make sure that the host is really in the UK, not just reselling services from Holland or the US). You really want to get a UK based IP address. Then, if practical, I'd use the .co.uk address for that site and make it separate from the main one.
Posted 29 October 2003 - 12:36 PM
Also is there a link the full blown version of your article?
Posted 29 October 2003 - 12:38 PM
Regarding the co uk domain name, you will be placed in the UK only search engines if your Hosting is a Uk IP without fail, I have .com net org etc all showing on uk only searches.
We (I live in the uk) are not really fussy about domain endings, although if you are running an ad campaign then it is best to use couk over com, most people i know will try either.
There are a few good hosting services in the uk, host Europe, (http://www.123reg.co.uk) will register a co uk for £6.09 2 years you can host with them for a few dollars a month literally $3-4 or you can use www.bpweb.net either of these will get you on the uk only searches.
If you are doing business in the uk, secure your couk domain name anyhow to avoid a passing off row.
The spelling is the key here , as we will always use the UK English spelling. It would be an impossible task to use both spellings, and retain credibility, so another page is essential, but it is how you use this page that is making me think.
You can not simply use it as a UK only front page with no links from you site, as it would then be an orphaned gateway page and would not score very highly.
To avoid causing offence, ie UK spelling on the front page, then US spelling internally, and to help with SEO, personally i would have a UK site, even if it was a mini site with info about the company product etc, I would also be sure to link both ways between the Com and couk frontpages as well.
Posted 29 October 2003 - 01:10 PM
Posted 29 October 2003 - 02:02 PM
New question - what's considered the predominant browser in the UK? I know our site works well with IE, Netscape and Mozilla.
Posted 29 October 2003 - 02:16 PM
Here's a funny coincidence for you. Ian actually IS the guest writer for today's newsletter!
Posted 29 October 2003 - 05:41 PM
Posted 29 October 2003 - 06:38 PM
Laura - yes PPC works in the UK. I'm not personally into SEM so perhaps one of my UK colleagues who is involved with PPC would care to comment? I'd suspect that Google AdWords would be the best place to test.
Posted 30 October 2003 - 03:45 AM
What's all this about UK SEs basing regional listings on IP hosting regardless of the TLD? Sorry, but this is wrong, wrong, wrong, wrong
Well, it is certainly untrue of the following somewhat popular sites who filter by .uk TLD (if UK only sites are selected) or get a ranking boost by .uk TLD and couldn't care less where you are hosted!
Test it out. Go to Yahoo UK, select UK only sites on web pages and look for your .com that is listed in Google UK - it ain't there in Yahoo UK. Do the same on AOL UK and choose UK sites - it is not there either - even though they both use the Google DB currently!
In addition - Google.co.uk will list a site with a .co.uk domain regardless of where hosting is based and will also list a .com etc in their UK sites DB if the hosting is identified as being in the UK by IP lookup which Google sometimes gets wrong. So the safest bet? Use a .co.uk.
Nearly every portal and ISP offers a UK filter, 90% do it on TLD. So, in short, if you are selling in the UK it is IMHO insanity not to use a .co.uk domain. Failure to do so can lose you thousands of potential customers looking for UK sites and using a filter where you won't appear if you are a .com
It is only Google who works in the way stated previously. I never fail to be staggered at the number of companies who miss out on highly focussed traffic by not seeing that all other search portals apart from Google do enable some sort of filtering or give a boost purely on domain extension.
On the PPC question, Overture UK, Espotting and Google AdWords are the key players.
Espotting currently appears on Yahoo UK but since Yahoo's purchase of Overture that could change any day!
Edited by MakeMeTop, 30 October 2003 - 03:58 AM.
Posted 30 October 2003 - 03:57 AM
The fact that Google does a thing in a certain way does not always translate into EVERYONE doing it that way. Admittedly, I don't know of one in Canada that filters by .ca, but that could just be do to proximity to the US and the lunatic way they originally set up the .ca registration procedure (enter your longitude and latitude? get real!)
I just tested aol.ca and yahoo.ca with Canadian only and it shows up .coms just fine. That's what I get for making assumptions across borders
The best answer would be to have a .co.uk on a UK IP.
Although my article was about Canadian sites, I think I'll add that caveat in anyway. Thanks!
Posted 30 October 2003 - 04:11 AM
In the UK, the latest Neilsen figures for August list the following as the top 5 UK search destinations:
Google, MSN (Inktomi), Yahoo (Google), Freeserve (ATW), Ask Jeeves (Teoma UK DB). Of those, 4 have different ways of boosting or filtering UK sites from the method used by Google.
Posted 30 October 2003 - 04:57 AM
I love this market - a change every week
Posted 30 October 2003 - 11:05 AM
As to PPC campaigns in the UK we've set up our AdWords to appear in all countries using English language. So one set of Ads shows up both in global searches and UK only searches. The problem is, of course, that the search phrases entered by UK users tend to be different (sometimes much different) than the search phrase used in the US. It's crucial to carefully research search phrases for specific international markets.
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