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What Would Google Do With All That Money


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#1 websage

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Posted 29 October 2003 - 09:46 AM

From the Deal.com: Google: Have money, will travel

<snippet>
Although Google's purchases have been aimed mostly at filling out its products suite, the company increasingly may have to make acquisitions that both exploit new opportunities and ward off competitors.
</snippet>

#2 Cygnus

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Posted 29 October 2003 - 01:14 PM

They really don't need to do an IPO...from a business perspective, I'd vote against it (though I sincerely doubt they'll consult me). Should they ultimately decide to pull the trigger though, I could see Google picking up a few interesting companies [similar to how they bought Sprinks to get the About.com distribution for Adsense]. What companies would I target?

Primedia's About.com; they already bought Sprinks, and About.com would be up for grabs too.

CNet: gain the content and assimilate it with the About.com purchase, all-the-while putting Adsense on everything.

Just my opinion though; I'd not privvy to their financials or strategic business plans (unfortunately).

Cygnus

#3 Jill

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Posted 30 October 2003 - 10:28 AM

If they go public, don't they run the risk of someone like Microsoft buying them up?

Jill




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