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Article Pages Ranking
Posted 21 August 2005 - 12:37 PM
I have a content management site which has many articles and each article has up to nine pages each with it's own unique url. All spiderable with static looking pages.
Here's the question..
Each of the pages for one article have the same title, same meta description and same meta keywords, but different content. Page one seems to get listed decently but all the other are almost non existant even though they are in the index.
So, I think they aren't be listed well due to the same title/description/keywork header. Should I reprogram the system so they have similar but different title tages, different descriptions and keyword tags for each page? A lot of work but could effectively 4 to 5 times my number of listings?
Any thoughts on this?
Posted 21 August 2005 - 01:09 PM
How are the pages linked? Is each page of the article linked to from a central site map or category index? Or is only the first page of the article linked and then further pages linked in from that page?
If the later is true this could also contribute to the poor performance of the deeper pages.
Posted 21 August 2005 - 06:16 PM
When you say that the deeper pages don't rank well, are you talking about searching for the same term --presumably something in the Title-- which the first page of the article shows?
If so, this would be completely normal, assuming you have a common navigation as Peter described in option #2, where only the first page of the article is linked to from your more important pages.
You should see those deeper pages showing up for phrases that are unique to them, but as long as one of the pages is showing up I wouldn't worry about it too much.
Yes, changing the titles can have an effect on ranking. But at the same time you don't want to do it in such a way that it's not 100% apparent to real users that Page 6 is part of the same article.
Posted 21 August 2005 - 08:28 PM
Posted 21 August 2005 - 11:51 PM
Just think as a different page in one categaries and place unique titile and description and also differnt keywords .keywords are based on the content of the page and obvius it is diffrent for differnt page.So title is also unique in differnt page and it is based on the popularity of keywords and write title as a combination of it.
Sure it will make help for proper indexing by the search engine especially Google.
Posted 22 August 2005 - 07:42 AM
I am currently only linking to additional pages (separate url's) of the same article at the bottom of each seperate article page which may be 3-4 screens down. Am about to add google sitemap though with all pages listed and realized they may have different url's and identical titles and meta tag info. So, was wondering if it was worth the time to find a way to code my site differently so each page of the same article had different titles and meta data.
Posted 22 August 2005 - 07:45 AM
Well, I suppose that is correct, but I had not thought of it that way. All pages have different content and each page is a different section of the article with a different slant. Shouldn't they be indexed?
Posted 22 August 2005 - 08:03 AM
That worries me a lot.
Posted 22 August 2005 - 08:13 AM
Here's the deal...
Since the main page of the article is presumably linked to from (perhaps?) your main page and several additional pages, those main pages are going to carry more weight naturally. You're sending a clear signal, correctly I might add, that those pages are important to you.
Typically these main article pages are going to be targeting broader, more competitive terms since they're going to be introductory in nature.
How you handle your titles and internal linking structure can definitely have an effect on how well the sub-pages rank. However on those you'll want to concentrate on the lesser competitive terms, generally speaking. This doesn't mean to refrain from using your main terms, but to not make them a focus.
Also, when you create your Google sitemap that'll help them to find any of those deeper pages that they aren't currently finding. However if they're already finding them it's not going to make much difference in their ranking. What you could do to help that out a bit is to use this data to construct a site map that lives on your site in plain old html.
Since this html site map will include links to those deeper page that are as few as 3 clicks, and some possibly many more clicks away from your home page, a real site map that links to them should help. Especially if you link to the site map from your home page. At that point, all of those deep pages will be a max of 2 clicks from the home page.
Realistically, the Article Intro pages should always carry a bit more weight. Partly because you're going to link to those pages more often yourself. Partly because other people who link to your articles are going to link to this first page.
Can changing the title of the sub pages help them to rank better for their own terms? Yes. But you still need to make sure there is a continuity for your real users, so be careful about that.
Will it be worth the effort to revamp your system to allow for this? Maybe, maybe not. It depends upon just how competitive those additional terms are. This is something you'll need to research a bit and weigh out. The Development Cost may in fact be worth it since it would apply to every article going forward.
Posted 22 August 2005 - 09:22 AM
As long as your links are straight HTML text links, you should be okay and won't need the Google site map. If you use funky links (anything other than standard HTML), you may need the site map.
It will probably take Google more than one pass to deep crawl the site, so the site map service can help speed up the process for you if you don't get crawled every day.
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