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Posted 28 October 2003 - 05:01 PM
Posted 28 October 2003 - 05:04 PM
Posted 28 October 2003 - 05:19 PM
Posted 28 October 2003 - 05:29 PM
Posted 28 October 2003 - 05:41 PM
LookSmart's gone from one unsustainable business model to another (one time directory fees, recurring fees, pay per click directory fees) but throughout the process hasn't been able hit on the key to really being big in this industry: relevancy. Without that, you simply can't keep people coming back to your results (whether they're served on your site or others.)
Their newest model, copying Overture and Google Adwords, might have some potential, but they're in a bit of a Catch-22 right now. They don't have the distribution to build a critical mass of advertisers, and they don't have a critical mass of advertisers (compared to Overture and Google Adwords) to get potential syndication partners excited.
Posted 30 October 2003 - 10:32 AM
And no problem on my clarification. Although with that dress on, you fit right in with the loonies over at Y! Look.
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