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Trusted Feed Set Up And Fees
Posted 08 August 2005 - 09:49 AM
To date I haven't had the type of client who would warrant trusted feeds, I now have a prospect who is a national distributor of specialty food products (1,400 skus). I would assume that they would be a great candidate for a trusted feed program. Because this is new for me, could you help me out with the following questions?
1. Are there other sites besides Froogle that I would submit a product feed to?
(Yahoo Trusted Feed Program?)
2. How many hours does it typically take to set one of these up?
3. How do you charge for it? Set up fee? Monthly fee?
4. Can you clarify the difference between trusted feed, xml feed, and rss feed?
As always, thanks so much for your help.
Posted 09 August 2005 - 12:56 AM
Posted 11 August 2005 - 09:29 AM
Posted 11 August 2005 - 07:46 PM
Posted 13 August 2005 - 10:51 PM
This is quick summary what works best for the client and the feed builder (from our perspective), if we have a site that has:
1. optimized meta tags (title, description and keywords tags)
2. optimized content
We spend a fair bit of time with you to identify what works best for Yahoo in terms of optimization of meta tags and content that relates to the clients site.
So once the site is optimized, this makes the task of creating an XML feed that performs well, very easy. Hence why there are no fees for XML feed building.
Having a site optimized before a feed is build also means that:
- the time taken to create a feed is 1 day, and can then be indexed faster.
- if the client makes changes to the site, it is easy to re-build the feed, making the changes live within days, rather than weeks.
So basically an optimized site benefits all parties as the client has a site that works well on Search Engines like google, msn etc... and also performs well via the XML feed that is sent to Yahoo.
In all cases it is worth having the site optimized, not just having the Yahoo feed optimized only.
As for the time that this takes... that depends on the site and the content already in place. Most larger sites all the meta tag data can be dynamically generated, which is something that we provide assistance when it comes time to build the feed.
It is then the content that needs the most amount of attention to make sure that all the relevant keywords are included in the content.
Posted 09 September 2005 - 05:21 PM
Posted 29 September 2005 - 09:21 AM
This is one of many services that all feed builders do.
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