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What Is A Needle Placement?


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4 replies to this topic

#1 Haystack

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Posted 27 October 2003 - 04:20 PM

Apparently, if your company has the word Needle in the name, and runs an ad on Overture that has the word Placement in it, your site is relevant to people wondering what Needle Placement is:

Check Sponsored Link near bottom of page:
http://health.yahoo....eedle placement

This also shows that people don't read things very closely before clicking.

Match Driver sure didn't come through for me on that one.

#2 awall19

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Posted 27 October 2003 - 06:09 PM

there was no sponsored link? it got removed?

#3 Haystack

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Posted 28 October 2003 - 12:50 AM

Hmmm, it's still showing up for me. They put it at the bottom of the page.

#4 Alan Perkins

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Posted 28 October 2003 - 03:57 AM

Yes, I see it too...

Have you actually bid on the single word "placement", Ed?

How about the single word "needle"?

If not, what are the shortest phrases you have bid on that contain the words:

1) needle
2) placement
3) needle AND placement (if any)

#5 Haystack

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Posted 28 October 2003 - 11:06 AM

Alan,

I'm definitely not bidding on the the single words "placement" or "needle."

I have 25 phrases that use the word "Placement" within them such as Search Engine Placement, and each of my ads uses my company name, which happens to have the word Needle in it.

A far as I can tell, this is a case of Match Driver getting a little too smart.

In the past, I've also received traffic from matches on the term "Minneapolis Traffic" based on Match Driver matching from snippets in my ad descriptions such as "a Minneapolis based . . ." and "drive traffic to your . . ."

I found that one out when a friend of mine asked me why I would advertise on such an irrelevant term. He stumbled across it while searching for a site offering rush hour traffic reports.




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