QUOTE(OkieUnix @ May 14 2006, 03:56 PM)
Currently we are averaging about 168 to 188 visitors a day but our conversion rate is less than 1%.
SEO is the process of ensuring a web page ranks well in the search results for relevant search terms.
How competitive your particular market is, how well established your organisation and the particular product or service you provide will generally dictate how many daily visitors that translates into.
Although in Internet terms you are seeing a relatively small amount of visitors you have to consider that if you had a bricks and mortar shop would getting 166 visitors through the door each day be regarded as good?
The answer is probably yes - the problem you then face is why do only 1% of those people coming through the door buy anything?
This is not an SEO issue, the SEO process stops when your web page has been found and your listing clicked on. Sure there is always the potential to increase the number of visits but if you don't improve the 1% conversion rate you are not addressing the whole issue.
Once SEO has done its thing and delivered you a reasonable number of potential customers you have to look at site design, navigation, copy, product/services, pricing and ordering process.
You are looking to increase sales, stickiness, loyalty and referrals, all of which are nothing to do with SEO.
I would always look at SEO as an investment, once you have done the hard work and providing you continue to maintain the basics, (add good content and build links), you should be able to maintain the SERP you achieve and then benefit from the free traffic it generates, (unlike PPC for example where the minute you stop paying for advertising position your web page disappears). If it has been hard for you to achieve a good SERP it will be just as hard for any other new business that has started, and anyone who does not invest in SEO will have no chance - doing nothing is not an option.
You need to now concentrate on the user experience, find out what people are doing once they arrive at the website. There are a number of good books on this subject.
It could be that your website is optimised for the wrong search terms but reading between the lines I suspect not. You seem to be on the right track, you just need to address the second half of the purchasing process.
Edited by Martin C, 15 May 2006 - 04:25 AM.