4 replies to this topic

[JohneeMac]

Whats the going rates for link building?

Do you go on links asked for or links that actaully point to the site in question?

[qwerty]

I don't know if there's a going rate. I've seen sites that say they'll get you hundreds of links for less than 100 USD, but who knows where those links are coming from.

A few people (both clients and colleagues) have complained to me that my pricing structure is unnecessarily complicated, but I think it's the fairest way to do things for everyone involved: I charge a different price depending on the kind of link, and I break down the billing into three steps: research and suggestions, submissions, and acceptances. The client only pays the full price if the link comes through, and if they want, I can just do the research and they can take it from there. There's also an approval process this way: I send them a list of the links I plan to pursue. If they disagree with any of my recommendations, they tell me not to submit to those sites, and they only pay for the research.

[megri]

The price of link varies from link to link. Some link is important and from authority sites have more price as compare to other mass link sellers

I think directory listing price can be considered as price for one link.

[amabaie]

I think directory listing price can be considered as price for one link.

Hmm. Directory listigns range from free to $299 . And sometimes the free ones are even worht more.

Care to expand on your comment, Megri?

[Debra]

Link building can emcompass a lot of different techniques so it's hard to say what "link building" costs. Most of the programs I've seen charge by link secured.

Directory submission services run the gamit, I'd be more inclined initially to find out how they submit rather than what they charge. If they're putting your link into meaningless directories, the link is basically worthless in the long run. You want keyword rich anchor text links and optimized descriptions added to relevant categories. This can only be done by hand and by someone who takes time with your site.

For a quality directory sub service you can expect to pay up to a couple grand from what I've read. I recommend only paying the lifetime directories.

Then there are sites who for a fee per link, will find and swap links for you. You need a resource page to hold what you swap with and a way to measure the relevancy of the partner site. Depending on the category and competitivness of the keywords, you can pay anywhere up to $50 a link.

Link brokers - search on the term and check out what they charge. Note they charge for fixed periods of time (links are typically NOT lifetime), take this into account when you budget.

There are content annoucement services such as the one Eric Ward offers, check him out at urlwire.com

IMO, people who look at implementing link building strategies should think long term and focused. Not all sites respond to the same link programs, and a good link monger will listen, study and then recommend a beneficial strategy for your website.

Link building is NOT cookie cutter.

Edited by Debra, 11 July 2005 - 12:10 AM.