<snippet>
According to Paul Pilkington, senior manager at PWC, it is the use by the internet's big search engines of search-result placement fees which is making the difference...
Mr Pilkington said: "This has been a huge growth sector, paying for your keywords to appear highest in a search engine listing.
"This has really taken off, with companies paying for their name to be placed in a premium position for search engine results."
<snippet>
For the full text go to:
http://news.bbc.co.u...ess/3203947.stm
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Online Advertising Is Finally About To Climb
Started by
websage
, Oct 23 2003 02:57 PM
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websage
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WebSage
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Posted 23 October 2003 - 02:57 PM
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