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Consumer Spending & Search Engines


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#1 websage

websage

    WebSage

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Posted 23 October 2003 - 02:25 PM

<snippet>
U.S. consumers will spend $12.2 billion online during this holiday season [2003], says Forrester Research Inc. That's up 42% from 2002, which was up just slightly from 2001.
</snippet>
From Investor's Business Daily, Oct 22

<snippet 2>
According to the IAB, more than 75% of internet users rely on search engines to get around the web. Some 74% search for goods and services on the internet, and 70% of e-commerce transactions originate from search.
</snippet 2>
Revolution Magazine, Nov 1

Now, provided these two sets of numbers are about the same marketplace, the math is easy:

$12.2 billion X 70% = $8.54 billion worth of the online purchases during the holiday season would be generated by search engines.

Problem:
What chunk of this would be generated with the help of SEO?




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