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Linking To Documents That Don't Link Back.
Posted 21 June 2005 - 10:07 AM
Is it a bad thing if most of my links on my website are to documents on my website that do not link back?
In a sense, they are one-way links.
Posted 21 June 2005 - 10:22 AM
Posted 21 June 2005 - 11:01 AM
Search engines decide how important a page is by the links poninting to it. If you have a dozen more pages that link to certain pages, you are telling the search engines that those pages are mor eimportant.
Dead-end pages never help with the search engines, and they rarely are any good for users.
The main purpose I can see for dead-end pages is to funnel people along a long corridor of prose toward a buying decision. Shady MLM companies do that. It is the online equivalent of locking you in a tunnel with no doors and pushing you forward. A dead end page would make me hit the "back" button, unless it was really my final destination (like a PDF document I wanted to download).
Posted 21 June 2005 - 05:41 PM
Do they link somewhere? You don't want to strand your users with orphan pages.
As long as the pages link back to somewhere, you should be okay.
Posted 21 June 2005 - 06:27 PM
They don't link elsewhere, but I'd be hesitant to call them little orphan Annies.
Posted 21 June 2005 - 07:46 PM
Posted 21 June 2005 - 10:07 PM
Basically, he points out that people can land on those "orphan" pages from a search engine and be unable to get back into your site. When creating things like pdf files, it's good to at least link to your home page in the header or footer of the document so people can find their way to your site for more information.
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