11 replies to this topic

[prophecy]

Just wondering if people think the price tag to get on yahoo is worth it?

[DanThies]

In my opinion, no...
http://www.insideout...?p=pages&pid=16

[skiguide]

Yes, it is. If you're serious about your business, then you should be serious about investing a small chunk of change in marketing it. At the very least, a Yahoo listing is akin to a yellow pages listings, but can bring many more benefits if you do it properly the first time.

if you take your time and learn how to best take advantage of one or more yahoo listings, with well written, keyword-laced titles & descriptions, then it is very possible that the Yahoo directory listing will come up first for your target keywords. (read some hints in past threads in this forum)

if you want to take a PR (PageRank) approach to it, a link from Yahoo's directory is often one of the strongest you can get when starting out, and google will take that into account.

[smc_online]

Anything worth your while is at a cost (i.e., time, money, stress, you name it!). Let's just hope that the prices don't get out of hand.

[prophecy]

What other directories would be good to pay to get on?

[hbird64]

JoeAnt.com (for free if you become an editor), GoGuides.org (when back in business and also free if you become an editor), and Gimpsy (if your site offers some activity.

Hugo

[websage]

I know you were asking about paid directories but the free ones are very important too: ODP (DMOZ) and Zeal.

[SearchRank]

Is paying for a Yahoo listing worth it? To some, yes. To others, no.

It would depend on your industry, how much Link Popularity you currently have, how much you need to compete with similar businesses, whether your competition is already listed there, etc., etc.

If your industry's target market is the more technical and computer savvy user then you probably aren't going to attract alot of traffic from Yahoo's directory. Yahoo tends to attract the more novice computer and Internet user IMO. Google on the other hand would attract more savvy computer and Internet users.

However, I would agree that Yahoo is probably one of the best referring links you can get in regards to Link Popularity and at $300 a year, not a bad investment. Now how much Link Popularity you will get will depend on how many directories deep the category you get listed in is as well as how many other links are in that particular category.

If you have a niche market and next to no competition online and next to no competition listed in Yahoo, then you would probably not need to invest in a listing in their directory.

So, just a few things to consider before investing or not.

[Randy]

Good post David. I agree that a lot depends upon the market segment you're in and how much catching up you have to do. There are opinions on all sides.

Personally, since Yahoo! started buying up other search properties in earnest and talking seriously about having their own spider technology, I've gone into wait and see mode.

Do we know that the Yahoo! Directory will even survive after they debut their own search/spider algo's? Will they continue footing the bill for the Directory Staff then or will those jobs be transferred to the Search division? Could go either way I guess.

<edit because I found the other thread>

Prophecy, you might want to also check out This Thread. It has some links to other directories. Hugo even provided one over to ISEDB where you can find all kinds of smaller and/or regional directories.

Edited by Randy, 23 October 2003 - 06:13 PM.

[SearchRank]

Do we know that the Yahoo! Directory will even survive after they debut their own search/spider algo's?  Will they continue footing the bill for the Directory Staff then or will those jobs be transferred to the Search division?

I think the Yahoo Directory will survive. It's too lucrative to kill.

How long does it take an editor to review a submission? A minute? Maybe 2? Maybe 5 at the most? At 5 minutes, they can review 12 sites an hour. That's $3588 of funds taken in for probably $10 - $15 payed to the employee? That's a pretty good exchange if you ask me.

And renewals - they're automatic! No labor involved there.

Oh yes I think we will continue to see the directory - they'd be a bunch a "real" Yahoos to kill it. :tooth:

[GeordieSEO]

On this side of the pond paid inclusion to Yahoo is much more attractive at £200 one-off, particularly for rapid inclusion into Google of new sites. (although this will probably change to helping Inktomi find new sites).

I don't think it generates much traffic directly. Most people using Yahoo are using the web search and hence not using the Directory.

[Minerva]

There's an article about this in a recent ClickZ.

http://www.clickz.co...cle.php/3093951