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Will Redesign Result In Rankings Drop
Posted 11 June 2005 - 05:49 PM
I have a few new client sites coming up that are currently doing well in the rankings, and the last thing I want to do is ruin any rankings they currently have.
Does anyone have any definitive proof if a redesign can kick in an aging delay? If so, do you know how much design change will kick it in?
Posted 11 June 2005 - 06:04 PM
Posted 13 June 2005 - 07:09 AM
All pages have been picked up (both new and redesigned) and rank fine even though the main theme of the site is completely different.
No "sandbox" effect as far as I can see.
Posted 13 June 2005 - 07:51 AM
Well, I would personally be scared of using a new domain at the moment. The redesigns I'm talking about are at least keeping the same old domain name at least!
Posted 13 June 2005 - 07:59 AM
When I said site, I meant a link to the old files from the same domain, not from a new one.
Sorry for any confusion there
Posted 13 June 2005 - 08:58 PM
No aging delay from what I've seen the past year - I think it is the same as changing any page - if it is more relevent and easier for the user, it does well.
IMO, the "sandbox" for redesigned sites is total BS.
I think the main source of this so-called redesign "sandbox" is the result of sites getting new page names and extensions. If those change - it will all be out of whack until the SE's get the site straitened around in their index. Of course, if you forget an error page, that will cause users to drop your site as well.
Nothing replaces careful planning, foresight and contingency designs.
Posted 13 June 2005 - 09:31 PM
Ahh...so you mean if you change the file names. Gotcha!
Thanks, Matt. That's helpful!
Will let everyone know what happens with our redesigns once it's all implemented. Could be a few months of course!
Posted 14 June 2005 - 02:55 AM
However, we have also re-designed sites and optimised them since October and none of these sites have suffered and have only had an increase in rankings.
My t'penny h'penny
Posted 14 June 2005 - 07:18 AM
For other sites we made smaller changes and didn't change the structure and we saw no aging delay.
Posted 14 June 2005 - 07:30 AM
Yep, a new domain name will definitely be subject to the aging delay, that one I'm sure of.
Now this is disconcerting. I wonder why this happened to you, but others have said it doesn't happen. That's exactly what I'm worried about!
Posted 14 June 2005 - 07:34 AM
David: Did you do any 301 redirecting from the old files to the new locations on that site? If not, that may help to give us a clue about the delay.
Posted 14 June 2005 - 08:07 AM
The homepage of the site was a PR7, for what it's worth. I could see them giving popular, established sites the benefit of the doubt on a redesign since it's unlikely that those would as subject to being picked up and changed by people just looking for fast rankings (e.g. online casinos).
I wonder, too, if the general content of the site has anything to do with it. In other words, if you completely revamped a car site and it was still clearly a car site when you got through with it, would it not be subject to the aging delay like it would if you turned it into a job site (or something else completely different).
Posted 14 June 2005 - 08:34 AM
Posted 14 June 2005 - 09:02 AM
I didn't set up 301 redirects - it was a mistake on my part - This could have been a factor in the delay
The site was also fairly new and has a page rank of 4.
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