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Newbie Needs Help With Redirects Vs. Parking
Posted 15 June 2005 - 02:02 PM
Posted 15 June 2005 - 02:12 PM
Posted 15 June 2005 - 02:55 PM
Posted 15 June 2005 - 07:46 PM
In today's aging delay world I'm not sure I would move everything to the .com. In a perfect world, that would be the best option, but we live in a world that is far from perfect.
For the time being I would either park the .com on the .biz/.org so that people find the content anyway or do a 301 from the .com to the .biz/.org just to play it safe.
The basic differences between parking (or aliasing) and redirecting are:
When you park (alias) a domain the URL address doesn't change when someone visits the .com. So if they go to the .com it will look to them like they're at the .com, even if the information is being pulled from the files that are uploaded to your .biz/.org space.
Also when you park a domain the search engines can't easily see that you're treating the domains as the same. All they get from the server is a 200 OK response, so they think they're pulling the info from the .com web space, just like the average user would.
This can sometimes lead to the engines issuing what some call a Duplicate Content Penalty. Even though it's not really a penalty at all. Basically all that will happen is that the search engines will eventually figure out that the content of the .com is exactly the same as the content of your .biz/.org and choose which domain to show when someone conducts a search. Sometimes they may show a page from the .com, sometimes from the .biz. It all depends upon which they consider to be the more authoritative for a specific search.
With a (hopefully 301) redirect the URL will actually change in the address bar. So if a user is paying attention they will see that the .com they typed in became a .biz.
The search engines also get a very specific server response (301 Moved Permanently, instead of the normal 200 OK) telling them that the page does not exist where they're looking for it, but it can be found --> over here.
If you do the redirect correctly you send a very clear signal to the search engines, so they can't become confused.
Another sometimes advantage of using a 301 Redirect is that eventually any links that pointed at the .com domain would start counting as backlinks for the .biz/.org version. It's not an immediate thing, but it does start happening a couple of months after you institute a 301 redirect.
Posted 15 June 2005 - 07:54 PM
Is it safe for me to assume that the .com version of the domain was previously owned by someone else and you grabbed it after it expired?
Is it also safe to assume that sometime in the future you would like the .com to be the main home of your site?
First, I would use the Wayback Machine to see if I could spot if the previous owners were up to anything shady that might hurt the domain.
If it all looked clean, I would probably go ahead and simply park/alias the .com to the .biz/.org files, knowing full well that I might incur a Duplicate Content Penalty-that-is-not-a-penalty for a time. After all, as long as they're making it to me I'm okay with that, no matter which domain they happen to show up at.
Then, when it's become clear --probably 8-12 months downt the road-- that the .com has been removed from the aging delay, I would move everything over to the .com domain and set up a 301 Redirect from the .biz to the .com.
Yes, that's convoluted. But almost necessary with Google's aging delay in effect.
Posted 16 June 2005 - 12:43 PM
Also, my other site is a .org and I now have the .biz. Got it when it expired. I would love to get the .com; tried to buy it when it expired but it was sold to someone who put a gift site directory on it. (Do you think I should ever even hope to eventually get that one, or should I just be happy I have the .biz and leave it at that?) Would it be worth my time to change from a .org to a .biz or should I leave that one alone? Same concerns as with first site, everything is already set up with the .org extension.
Does everyone agree with Randy's suggestion that I should park the new .com and .biz URLs now and then do a 301 redirect later? Or should I do a 301 redirect now?
Thanks so much for your help! I'm learning!
Posted 17 June 2005 - 05:40 PM
Just wanted to bump this back up to get your insight again on the above questions. Sorry I keep bringing it back up but I want to make sure I do this right!
Posted 17 June 2005 - 09:26 PM
re: the .org that could become a .biz, I'm a bit torn. I would almost leave that one a .org. I'm not sure it's going to make that much difference since you can't grab the .com.
On the other hand, I probably would move the domain that is now a .biz so that it will eventually become a .com, simply because that's what people are most used to. Obviously I've not tested what I laid out above since the whole Aging Delay thing is so new. I don't know of anybody who has either.
But if I were in your shoes and eventually wanted to get it to be a .com I would much rather risk a possible duplicate content issue for a little bit than get stuck inside some inpentrable box for a year by Google.
Posted 17 June 2005 - 10:33 PM
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