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Search Engine Marketing
Posted 21 June 2005 - 10:01 PM
Well written, easy to read with lots of stuff one can use quickly and easily.
Now, that isn't necessarily an SEO/M's job, but it certainly can't hurt to have some info on that stuff, and that book is about the best introduction I can imagine!
Posted 21 June 2005 - 10:23 PM
What that means is anyone who can type, can blog. It's a fast way to publish info on the web.
And, if you utilize the RSS feed features of most blogs, your posts are delivered to the desktop of your readers on a regular basis, keeping your name and brand in front of them.
Search engines tend to "like" the freshness of blog content and the relevant links most bloggers include in their postings... but that would work for any method you used to publish new content regularly on your site. There's nothing magical about a blog.
On usability, Don't Make Me Think is an excellent read. You can peruse Jakob Neilsen's Use It site... I'm not a huge fan of his absolutes though.
In a nutshell, usability applies to the USER. Amazingly deep, no? Once you know who your user is, you want to make sure your site is intuitive for that specific type of person, appealing to them, and it all functions well.
Most "usability" articles and references pertain to the lowest common denominator... think my mom. She types domain names into search bars and isn't always sure how she got from the last place to here... or how she can ever return. (Give her a break... I've only been working with her on "the Internet" for a few years...)
The very very very best way to test usability is to find 5 people in your target demographic, bring em in (or go to them) give them a few tasks to do on your site, and OBSERVE. Try not to say anything and ask them to talk out loud as they go along. What confuses them? Where to they get lost? What makes them grimace or raise an eyebrow?
It's an amazing way to get a feel for usability and in no time, you'll be able to see what "they" see without having to have them there. Once you've heard " I can't read that font" a dozen times or watched several people flounder with multiple windows opening from the same site... you'll know what's wrong!
Posted 21 June 2005 - 11:18 PM
There are two basic ways of improving Search Engine rankings by using RSS feeds or blogs.
First, write blogs and publish RSS feeds. Your RSS feed when subscribed by your readers; bring more links and hits to your website. Try adding your RSS feeds to as many places as possible. When these RSS feeds get included in RSS directories, it boosts up traffic to your website by bring new visitors. This goes well with link popularity too, that is one of the most critical ranking criterion used by Search engines. RSS feeds are structured text input easily understood by spiders. Hence spiders index them more frequently. So, you get more opportunity to pitch your websites to these bots.
Second, you should consider integrating RSS feeds from other website to bring fresh and substantially more content to your website. Google rewards freshness and sudden increase in volumes. Subscribing to targeted keywords relevant to your website will just bring in that kind of content and you will be loved by search engines.
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Edited by Jill, 22 June 2005 - 07:56 AM.
Posted 22 June 2005 - 12:27 AM
now that makes sense, I have found several blogs that have reference to products for sale and services so I thought there was some great technique I was missing.. obvoiusly not.. thanks Jill.
Posted 22 June 2005 - 01:20 AM
Are there any offline activities that could fit into it?
If it's a completely stupid question I'll blame it on not fully understanding the question.
Posted 13 July 2005 - 04:52 PM
Also I am not sure about directories in your list..They are meant just as an organic organization method in my opinion, I don't see the search engine marketing thing in those...
Posted 13 July 2005 - 04:54 PM
"Search Engine Marketing is a marketing method to promote a website in search engine results pages. It is similar to Search engine optimization"
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