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Search Engine Marketing
Posted 16 June 2005 - 06:21 PM
Posted 17 June 2005 - 01:18 AM
IMHO, the list of what SEM has an influence on is massive, but the list of uniquely SEM items is tiny. I would have two lists, the first things for which SEM should be the primary "owner", and things SEM influences.
If the first:
3. Paid Inclusion
4. XML Feeds
5. Directorie Submissions
In the second, I would place elements that SEM should be considered for.
6. Link Building/Link Popularity - Not exclusively the SEM domain. Affiliates are an example of SEM useless links that are still important.
7. Blogs - SEM plays a part, but as does traditional branding and, in some cases, customer support / care.
8. Press Release's/Articles - NEVER the primary motivator, SEM can still be helped
10. Calls to action - SEM has different needs and calls to action to traditionl media buys, and should have some input int his area.
11. Page creation - Similarly, the ability to create and test landing pages is important.
Posted 17 June 2005 - 10:58 AM
So, an optimized press release or article can be found in Yahoo News, Google News, MSN Newsbot, or Ask Jeeves News. Aren't news search engines a part of search engine marketing?
Does this mean advertising is a part of search engine marketing but public relations isn't? Where does local search or product search fit in your definition if news search is left out?
As for blogs, if you can optimize a web site, why can't you optimize a blog? I realize that many blogs aren't optimized today, but that's like saying many web sites weren't optimized back in the mid- to late-1990s. (And there are still a lot of web sites still aren't well optimized even in 2005.)
Forums? Okay, you've got me there. While you can often find some of the content from forums when conducting a search for a relevant term, it does not seem to be something can be managed by a marketer.
Hmmm. Unless one gives credit to the person running the forum for picking the topic -- Search Engine Marketing, List of what falls into that category -- and realize that there is a search term at the beginning of these posts. So, maybe, even forums have a place in search engine marketing.
Posted 17 June 2005 - 11:05 AM
This NYT article might interest you too, similar subject : how an important airline company truned a consumer forum into a communication opportunity
if you cant link directly, the article's title : On Board the Message Board
Edited by qwerty, 17 June 2005 - 11:13 AM.
Posted 17 June 2005 - 11:26 AM
I would place them under link popularity building, as a subset.
Posted 17 June 2005 - 01:46 PM
Posted 17 June 2005 - 05:05 PM
To me, this does not include a number of other Marketing Techniques - some of which were mentioned above, and others like Joint Ventures online, email marketing, newsletters and sign-ups, etc... they had really nothing to do with SE's but have a lot to do with marketing your website successfully. Website Marketing as I call it would encompass any and all of these topics, but SEO and SEM are limited in their scope to having to do with search engines and directories... I think that is the disparity we are seeing here.
There are a number of other marketing efforts that can be performed online, but that does not make them SEO or SEM...
Making any sense am I?
Posted 17 June 2005 - 07:11 PM
This brings up an interesting point.
Where is the line between SEO/SEM and Web developer?
The quality of a Web site (design, usability) and its ability to drive visitors to action is equally important to a conversion as driving qualified traffic.
Not to hijack this thread. I'm sure there is more discussion in the "usability" section.
Posted 17 June 2005 - 09:23 PM
Yes, but is the primary ownership SEM, or is it something SEO/M should have input on? Company A buys company B and there is a press release: is that an SEO issue or is it a regular marketing thing, and SEM just has a role to play?
I think the confusion comes from my intent.
People want to box up the world. This is marketing's role. This IT's. This is SEM's.
If we take SEM as a subset of Internet Marketing, which is a subset of Marketing, then what falls under which category? Which areas are the primary responsibility of an SEM, and which do they simply need to have input on?
The question " List of what falls into (SEM) category" is troublesome if we don't look at other categories.
A press release, IMHO, is is not a part of SEO/M (although the many dodgy press releases would say otherwise). Nor is an article. Both are under Marketing primarily, with IM and SEM benefits.
The fact any one thing can have an SEO benefit does not, IMHO, make that fall under the umbrella of SEM. As I said, two categories: things which are SEM's primary responsibility, and things over which SEM needs input, but may not be the primary mover or shaker.
That said, a traditional PR service that understands SEO defintiely has a role to play
Edited by projectphp, 21 June 2005 - 09:46 PM.
Posted 21 June 2005 - 05:38 PM
Search Engine Marketing opens up the need for lead/visitor/traffic managment to new issues, because the visitor may enter your website from any of the thousands or hundreds of thousands (in some cases) web pages.
It strongly came to our notice while working for a campaign for a developer network site., but it is true for any e-commerce or corporate website as well.
Posted 21 June 2005 - 08:10 PM
i have today authored an article on the benefits of clickstream analysis on website.
The article www.searchmarketingjournal.com/content/view/31/28/ - Implemet stellar clickstream analysis on your website - talks about how one can optimize and enhance the performace of search marketing via clickstream analysis.
<edit>Link removed as per [url=http://www.highrankings.com/forum/index.php?act=boardrules]Forum Rules[/url]</edit>
Edited by projectphp, 21 June 2005 - 09:42 PM.
Posted 21 June 2005 - 09:07 PM
I have been trying to really learn about how blogging helps businesses, fundamentally I understand it and I even see where other companies have used it to their advantage but I am having a very hard time finding blogs that I can post to. Does anyone have a strategy they use that is successful? Or maybe I am missing the point of blogging?
How do others use blogs?
Posted 21 June 2005 - 09:13 PM
Posted 21 June 2005 - 09:52 PM
I don't think the idea is to post on others blogs, it's creating your own blog and posting to it.
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