36 replies to this topic

[sherrillh]

I am creating a list of what is encompassed under the Search Engine Marketing umbrella. Here is my list, I am looking for feedback as to if I missed something or if something should not be in the list. Any help is greatly appreciated

SE Marketing
1. Organic
2. Pay-per-click
3. Link Building/Link Popularity
4. Paid Inclusion
5. XML Feeds
6. Forums
7. Blogs
8. Press Release's/Articles
9. Directories

[SearchRank]

You might add to that "SEO copywriting".

[Jill]

Personally, I would take out:

6. Forums
7. Blogs
8. Press Release's/Articles

Those things may indirectly affect SEM campaigns, but shouldn't fall directly into Search Engine Marketing as a whole, imo.

[OldWelshGuy]

Usability has to be in there, it is one of the major factors after you get people to the site. Keyword conversion tracking also.

[abertawe]

If you have an ecommerce website I would add affiliate marketing

[Jill]

If you have an ecommerce website I would add affiliate marketing

How do you figure that affiliate marketing fits under the search marketing umbrella? Under the Internet Marketing one yet, but search marketing?

[Shane]

If you build your own affiliate program, you can build it so the links all point to your homepage (with keywords you select) and a great portion of the link building then takes care of itself.

[Jill]

But isn't every link of an affiliate program a different URL? How can that help your link popularity?

[Shane]

The only thing that makes them different is the affiliate ID in the query string. Once you save that to a cookie, you 301 to the URL without the query string. Google, at least, then sees the affiliate URL as a direct link to your page.

[Alarr]

Personally, I would take out:

6. Forums
7. Blogs
8. Press Release's/Articles

Those things may indirectly affect SEM campaigns, but shouldn't fall directly into Search Engine Marketing as a whole, imo.

I agree with Forums and PR's. But I would leave Blogs in there. While at teh Doc's I was reading a Newsweek article about the impact Blogs are having on buisness... and it's HUGE.

Remember when they compared the Internet to the printing press? They are now comparing Blogs to the printing press. Many large companies (like GM) are using Blogs to communicate to their customers (according to the article).

I wish I stole that magazine!

[Alarr]

I am creating a list of what is encompassed under the Search Engine Marketing umbrella.  Here is my list, I am looking for feedback as to if I missed something or if something should not be in the list.  Any help is greatly appreciated

SE Marketing
1. Organic
2. Pay-per-click
3. Link Building/Link Popularity
4. Paid Inclusion
5. XML Feeds
6. Forums
7. Blogs
8. Press Release's/Articles
9. Directories

Questions:
1) XML feeds, are you talking about RSS?
2) What about "SEO". This might be a silly question. Does "organic" refer to SEO? I always felt that SEO falls under the SEM category.

[SearchRank]

2) What about "SEO".  This might be a silly question.  Does "organic" refer to SEO?  I always felt that SEO falls under the SEM category.

Right, SEO is related to "optimizing a site for organic search results". SEM is short for search engine marketing which encompasses many things.

[Jill]

1) XML feeds, are you talking about RSS?

XML feeds are paid-inclusion feeds...aka Trusted Feeds. (In terms of search marketing at least.)

[sherrillh]

With the XML feeds, I was actually speaking about not only the paid ones, but the free ones, Froogle and now Google's feed. I believe the XML to also be included into RSS feeds, because if you are marketing your own RSS feed that should help your overall rankings, IMHO.

[Alarr]

With the XML feeds, I was actually speaking about not only the paid ones, but the free ones, Froogle and now Google's feed.  I believe the XML to also be included into RSS feeds, because if you are marketing your own RSS feed that should help your overall rankings, IMHO.

WHEW!

Remember when it was just search engines and all you had to do was repeat a keyword a zillion times on your home page the same color as the page background?

Oh how I miss those days.

buy me, buy me,buy me, buy me,buy me, buy me,buy me, buy me,buy me, buy me,buy me, buy me,buy me, buy me,buy me, buy me,buy me, buy me

/humor off