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Search Engine Marketing


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36 replies to this topic

#1 sherrillh

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Posted 08 June 2005 - 12:07 PM

I am creating a list of what is encompassed under the Search Engine Marketing umbrella. Here is my list, I am looking for feedback as to if I missed something or if something should not be in the list. Any help is greatly appreciated thumbup1.gif

SE Marketing
1. Organic
2. Pay-per-click
3. Link Building/Link Popularity
4. Paid Inclusion
5. XML Feeds
6. Forums
7. Blogs
8. Press Release's/Articles
9. Directories

#2 SearchRank

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Posted 08 June 2005 - 12:27 PM

You might add to that "SEO copywriting".

#3 Jill

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Posted 08 June 2005 - 12:31 PM

Personally, I would take out:

6. Forums
7. Blogs
8. Press Release's/Articles

Those things may indirectly affect SEM campaigns, but shouldn't fall directly into Search Engine Marketing as a whole, imo.

#4 OldWelshGuy

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Posted 08 June 2005 - 12:43 PM

Usability has to be in there, it is one of the major factors after you get people to the site. Keyword conversion tracking also.

#5 abertawe

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Posted 16 June 2005 - 08:17 AM

If you have an ecommerce website I would add affiliate marketing

#6 Jill

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Posted 16 June 2005 - 08:39 AM

QUOTE
If you have an ecommerce website I would add affiliate marketing


How do you figure that affiliate marketing fits under the search marketing umbrella? Under the Internet Marketing one yet, but search marketing?

#7 Shane

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Posted 16 June 2005 - 08:58 AM

If you build your own affiliate program, you can build it so the links all point to your homepage (with keywords you select) and a great portion of the link building then takes care of itself.

#8 Jill

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Posted 16 June 2005 - 09:21 AM

But isn't every link of an affiliate program a different URL? How can that help your link popularity?

#9 Shane

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Posted 16 June 2005 - 09:25 AM

The only thing that makes them different is the affiliate ID in the query string. Once you save that to a cookie, you 301 to the URL without the query string. Google, at least, then sees the affiliate URL as a direct link to your page.

#10 Alarr

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Posted 16 June 2005 - 11:28 AM

QUOTE(Jill @ Jun 8 2005, 01:31 PM)
Personally, I would take out:

6. Forums
7. Blogs
8. Press Release's/Articles

Those things may indirectly affect SEM campaigns, but shouldn't fall directly into Search Engine Marketing as a whole, imo.
View Post


I agree with Forums and PR's. But I would leave Blogs in there. While at teh Doc's I was reading a Newsweek article about the impact Blogs are having on buisness... and it's HUGE.

Remember when they compared the Internet to the printing press? They are now comparing Blogs to the printing press. Many large companies (like GM) are using Blogs to communicate to their customers (according to the article).

I wish I stole that magazine!

#11 Alarr

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Posted 16 June 2005 - 11:30 AM

QUOTE(sherrillh @ Jun 8 2005, 01:07 PM)
I am creating a list of what is encompassed under the Search Engine Marketing umbrella.  Here is my list, I am looking for feedback as to if I missed something or if something should not be in the list.  Any help is greatly appreciated thumbup1.gif

SE Marketing
1. Organic
2. Pay-per-click
3. Link Building/Link Popularity
4. Paid Inclusion
5. XML Feeds
6. Forums
7. Blogs
8. Press Release's/Articles
9. Directories
View Post


Questions:
1) XML feeds, are you talking about RSS?
2) What about "SEO". This might be a silly question. Does "organic" refer to SEO? I always felt that SEO falls under the SEM category.

#12 SearchRank

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Posted 16 June 2005 - 11:43 AM

QUOTE(Alarr @ Jun 16 2005, 08:30 AM)
2) What about "SEO".  This might be a silly question.  Does "organic" refer to SEO?  I always felt that SEO falls under the SEM category.

Right, SEO is related to "optimizing a site for organic search results". SEM is short for search engine marketing which encompasses many things.

#13 Jill

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Posted 16 June 2005 - 12:02 PM

QUOTE
1) XML feeds, are you talking about RSS?


XML feeds are paid-inclusion feeds...aka Trusted Feeds. (In terms of search marketing at least.)

#14 sherrillh

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Posted 16 June 2005 - 12:42 PM

With the XML feeds, I was actually speaking about not only the paid ones, but the free ones, Froogle and now Google's feed. I believe the XML to also be included into RSS feeds, because if you are marketing your own RSS feed that should help your overall rankings, IMHO. smile.gif

#15 Alarr

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Posted 16 June 2005 - 01:57 PM

QUOTE(sherrillh @ Jun 16 2005, 01:42 PM)
With the XML feeds, I was actually speaking about not only the paid ones, but the free ones, Froogle and now Google's feed.  I believe the XML to also be included into RSS feeds, because if you are marketing your own RSS feed that should help your overall rankings, IMHO. smile.gif
View Post


WHEW!

Remember when it was just search engines and all you had to do was repeat a keyword a zillion times on your home page the same color as the page background?

Oh how I miss those days.

buy me, buy me,buy me, buy me,buy me, buy me,buy me, buy me,buy me, buy me,buy me, buy me,buy me, buy me,buy me, buy me,buy me, buy me

/humor off biggrin.gif




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