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Posted 20 October 2003 - 08:40 PM
Thanks in advance,
Posted 20 October 2003 - 09:21 PM
With that, I generally can optimize for 2 - 3 keyword phrases per each page, so if they are getting 5 pages of their site optimized, that gives them a shot at 10 - 15 keyword phrases.
Posted 20 October 2003 - 09:41 PM
My wife, who is my best-wishing analyzer, supporter and critic :-), claims that if I were trying to sell her SEO services, she would find it more intuitive if I were pricing the service based on keyword phrases. That said, the correlation between number of pages and number of keyword phrases, as you described it, is so strong, that one could sell, let's say, a package of 10-15 keyword phrases, which would then imply 5 pages...
Any opinion on this approach?
Also, I would be curious about pricing SEO maintenance/retainer:
Let's say that same client who purchased SEO for 5 pages, thus 10-15 keyword phrases, wants to have the SEO service extended for 6 more months.
The cost-per-page approach is pretty obvious -- whatever maintenance fee times the number of months.
The cost-per-keyword approach is more complicated. What if the client bought 10-15 keywords and over the course of the initial service it became obvious that 5 of the original keyword phrases are not generating any traffic, but a different set of 5 new keyword phrases from the log files seem to be generating enough traffic to justify further SEO. Then, how does one price these changes? It seems to me the new 5 keyword phrases would require additional 2 pages to be optimized, so it goes beyond the mere maintenance...
Am I confusing myself unnecessarily?
Posted 20 October 2003 - 09:48 PM
Posted 20 October 2003 - 09:55 PM
Is there any ratio between the price of the original SEO work and the retainer fee?
Like, in software development, very often one finds maintenance to be 17% of the price of the software. Often, an upgrade also would be priced in the same range...
Posted 20 October 2003 - 10:35 PM
But with the extra set of pages I do usually do it for less than the first set of pages. So let's say for example the first five pages were $5000, they may get an additional 5 pages for $3000 or whatever makes sense for you.
Posted 20 October 2003 - 11:02 PM
Posted 21 October 2003 - 12:06 AM
Posted 21 October 2003 - 04:11 AM
1) How long it takes you, and
2) How much of a pain in the butt it is.
So you charge an hourly rate based on how much your time is worth, with extra tacked on where the job really stinks. You then take the extra as overhead, and pay the normal fee to someone who doesn't mind doing it. Ta-da!
Posted 21 October 2003 - 06:25 AM
Posted 21 October 2003 - 08:38 AM
Monthly campaign maintenance revolves around the number of keywords or phrases we are tracking positioning for as well as how frequently we perform that maintenance.
Posted 21 October 2003 - 12:20 PM
I apply this guesstimate system to all my work, I hate it when i have to be tied down to a rigid price, it makes me all goosbumpy, (just kidding) I do however always guestimate the cost of a website design, or a SEO job etc the ONLY fixed costs i rigidly apply are hosting fees. I am totally vague, but i will say to a customer well this is going to cost around £1,200 if you provide me with this this this and this, if i have to do this this and this then it is going to add to the cost of the job by xxx per whatever.
I had one guy last week ask me if it would cost him anything if i travelled down to him, (he is about 180 miles away) I said like YES. he said what if i drive to you? i said fine, so he came up here, some people are funny aren't they, he decided that my time was more important that his own time.
Posted 21 October 2003 - 02:32 PM
Posted 21 October 2003 - 05:02 PM
Most of my clients are small businesses and we often build their first website for them, so the SEO work is included in the website design & copywriting fee.
Where I do SEO work on an existing site, again, most of the sites are small: 5-50 pages. I use Jill's model: my fee is based on the number of pages in the site and is tweaked upwards if the keywords are very competitive.
In my experience, small businesses find a monthly maintenance fee hard to swallow, so I offer quarterly maintenance on a fixed fee basis.
With the above system, sometimes I lose - ie. put in more time than I'd bargained for - but most of the time I make a reasonable profit. It works for me!
Posted 21 October 2003 - 05:08 PM
It's easier than sending an invoice.
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