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Positioning With Css For Rankings
Posted 02 June 2005 - 06:43 AM
Please advise if I am incorrect in my thinking as I currently have a client who has done this with his site and I am recommending that he redo the Z-index layers so that the text appears first on the page instead of his graphics.
Posted 02 June 2005 - 06:48 AM
I can't remember where I read that, and as far as I know, nothing like that has actually been put into use.
Posted 02 June 2005 - 01:55 PM
But, as I understand it, it isn't about whether text higher on the page gets more weight -- it was more about how to weight links, with the idea that not all links on the page should carry the same weight. For instance, MSN would try to identify where the page navigation links were located in the code, and mark all those places as navigation blocks, and they'd try to locate where the text on the page was located and mark that as "body text" or "content" or something along those lines. And I'm sure they'd try to identify blocks of "advertising" links and mark them, too, etc etc etc.
The whole point being to divide up the code of the page into "blocks", with the different blocks being identified as one type of thing or another, and then weighting the links within those blocks according to the block-type. So it wouldn't matter whether your navigation was at the top, bottom or in the middle of your code -- it would be identified as "navigation" and the links weighted accordingly.
Here's a link to the Microsoft research paper on the subject.
Posted 19 October 2007 - 10:10 AM
He's also got this thing about not using nouns adjectivally: "get Christmas decorating ideas" has to be changed to "get ideas for Christmas decorating" for some reason. Hmm.
Posted 19 October 2007 - 11:14 AM
That said, from the marketing, copywriting and conversion side of things where a given text block appears in the visible page can potentially make a huge difference. And these text blocks tend to contain at least some form of your targeted keyword phrase(s).
Perhaps a quick example of how I work both on my own pages and when reviewing other people's will help.
When I look at a page I read through all of the text, paying particular attention at first to what appears in the <title>, what's in the normal Logo position at the very top of the visible page and also to any specially emphasized text that usually appears as a header at the top of the page. After making mental note of those two things I read the entire text of the page, while doing so looking for the most powerful statement or sentence in support of the general idea that the author is trying to get across.
9 times out of 10 (even with the 1st draft of my own stuff) I end up finding the most powerful, on-point concepts are buried in the text somewhere halfway down the page or more. This is when I start kicking myself typically, because I know better.
More times that not I'll simply pull that powerful phrase out of the bottom section of the page and slap it inside my new page header. I won't normally take it out of the lower position because it usually makes sense there and needs to stay, but I do move it up so that it makes a better immediate impact to grab the reader's attention and get them reading. (FTR, leaving it below is often referred to as Mirroring by marketing copywriters, because you first make the point, then provide supporting text, then mirror the original thought again. I just end up doing it backwards.)
After too many years of doing it this way mainly from consulting on and critiquing other people's web sites this has become habit for me now. And it does definitely work where marketing and conversions are concerned. When it's right I want the <title>, initial headline and all of the page content to revolve around a common theme so that users don't get confused. With a bit of mirroring and some connectors between the text paragraphs it's pretty easy to do once you get the hang of it.
So there's the best answer I can give. Simply moving text up the page probably won't help with your SEO efforts, unless those phrases do not appear at all in places like your page title, but it can have an extreme effect on marketing efforts.
I'm not sure what what your SEO guy is going after with the 2nd part of your question. As much as you can you want your keyword phrases to appear on your site in the exact word order of the keyword phrases you're targeting. Which of course first means someone will have had to conduct some keyword research. Is this what he's talking about perhaps? That he's done the research and the current word order doesn't match the order for which people are actually searching? No clue on that one. He should be able to tell you if that's the case and the reason though.
Posted 19 October 2007 - 01:15 PM
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