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Positioning With Css For Rankings
Posted 25 May 2005 - 08:36 PM
<div id="center content">
</div id = “top content”>
Posted 25 May 2005 - 09:28 PM
Other than that, CSS won't affect rankings. It's purpose is presentation, not content, and Search Engines look at content.
Posted 25 May 2005 - 09:31 PM
However, I believe most of the search engines like pages with continually updated content.
BTW, I don’t know if this was a typo, but </div id = “top content”> should be <div id = “top content”>.
Posted 25 May 2005 - 09:32 PM
My understanding (?) is that SEs only "like" sites with frequent updates in the sense that they will return to these sites more often to re-index them. However, frequent visits will not improve ranking.
Posted 25 May 2005 - 10:48 PM
Neither, in my opinion. The positioning of text is highly overrated.
Yes, that is also my understanding.
Posted 26 May 2005 - 01:41 PM
Posted 01 June 2005 - 03:28 AM
To the best of my knowledge, all CSS is ignored by search engines. CSS separates the content of a page from its visual appearance. CSS Zen Garden is a wonderful showcase of what is it possible to achieve with CSS techniques.
So you can write a page which contains your ideal text, ideally structured from an SEO point of view and make it look any way you want.
Using it as a cloaking technique is perfectly possible, but you can bet the smart guys at Google are thinking up a way to detect CSS abuse, so it is probably best not to go there.
A good use of CSS would be repairing a Splash page. For example:
<div style="display:none">My nice SEO intro text and very useful text links</div>
Both would look exactly the same.
CSS is a powerful technique and well worth exploring, this example can also be used as way to make a page WAI/s508 compliant.
Edited by chrishirst, 01 June 2005 - 04:50 AM.
Posted 01 June 2005 - 08:42 AM
<p>My nice SEO intro text and very useful text link</p></object>
Of course, that doesn't involve CSS at all, so it's a bit off-topic
Posted 01 June 2005 - 10:54 AM
Posted 01 June 2005 - 11:12 AM
But I'm leading us further so I'll shut up now.
Posted 01 June 2005 - 11:35 AM
Posted 01 June 2005 - 12:35 PM
If this is done on a wide scale on a site it would be a form of SE spamming since what the user sees and the spider sees are two different items - just like white letters on white background using font colors.
If the SE spiders take on the features of a full browser and learn how to parse CSS and HTML then they would be in a position to detect and drop sites that do this based on some threshhold.
As to if text is more highly valued at the top of a page versus being at the bottom of a page I have not seen anything in the real world to verify or disprove this. So far what I have seen is that text is text and it matters more within context of where it appears in relation to the immediate words around it more than where it is placed on a page.
If the SEs are rewritten to using the correct syntax of the written language following those rules for paragraph, sentence, chapter book struture on how it is to be correctly written, then it would matter.
I would think that they are moving in that direction in which case SEOs and copywriters would be in more demand to use the language they are writing in correctly since most people never learn proper language syntax and by design SE have to know what is proper to figure things out. Badly written sentences paragraphs would - by necessity of design - downgraded in revelance since it is not proper it cannot be revelant. This would in turn wipe out random words and sentences that current spammers use to fill pages and e-mails.
Posted 01 June 2005 - 05:42 PM
Up until XHTML and CSS came out web pages more or less had to be a tangled mess, all broken up into boxes (table cells) with no logic to the flow of text in the underlying document.
With CSS, you can take a piece of plain text and fancy it up any way you like, without interfering with the underlying document.
You can see this in action with a Wordpress or Movable Type blog by summoning a print preview, since they are set up to use different style sheets for print layout.
Posted 02 June 2005 - 06:00 AM
The flash to black when the images change is annoying though.
I have recently been triying to implement one of these for a client to make their site navigable, but have really struggled with browsers not laying the code out consistently, it may be this has more to do with the menu being dynamically generated or me being rubbish. I will take a look through your code in detail. Thanks for the pointer.
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