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How Blogs Are Changing Publishing
Posted 19 October 2003 - 10:05 PM
I find it really interesting the way people are incorporating blogs into their site as a simple publishing tool. The obvious use for a blog is as an online journal. But their ease of use makes them a natural for any page that needs to be updated frequently by people who may be confused by HTML and FTP. They are being used more and more as a simple content management tool.
And how can you beat it? A blog can be set up in under an hour, the content is cleanly formatted to be crawled by the search engines, and anyone can update it from anywhere.
What prompted this post was a visit to a site run by a band I used to go see, Webb Wilder. Unfortunately, the site is in frames but I was interested to see the Tour Dates page was a blog.
Recently, I came across a site that was entirely built with blog pages- there were about 10 of them. To me, that's pretty creative.
Does anyone else have an unusual implementation of a blog on their site?
Posted 20 October 2003 - 02:58 AM
Posted 20 October 2003 - 05:20 AM
While I was at it I also threw in a little side application so that they could easily view and update departmental phone extensions. Nothing too fancy, but they tell me it's ended up helping them a lot. No more internal mini-phone books to print an distribute.
Come to think of it, there is one affiliate site of mine which has a blog on it. In that case the blog is used more as a "fun" type of thing. But we do announce specials there when they become available.
Posted 20 October 2003 - 05:59 AM
There are several free RSS news readers available. I use FeedDemon, which is still in beta from Bradbury Software. Bradbury Software always creates a great UI in his products. I also highly recommend Bradbury Software's TopStyle for creating CSS. He also has a weblog.
I setup and tried ASP.NET .Text blog and it works fine and is free. It also can be used with wblogger a free desktop software application to publish and post directly to your blog from your desktop. You still need the time to blog, which I don't have.
A lot of companies are getting concerned about employees with blogs. They are worried they will give away competitive secrets. Time will tell how these blogs play out.
What interests me the most is the RSS feeds (XML format) and how to use this sort of concept in the business world to move information quicker and easier through out a supply channel.
Posted 20 October 2003 - 08:21 AM
I wouldn't say anything on there that I wouldn't want people to know-- I might say things I wouldn't say TO them, but not something I didn't want them to know. I'm not so stupid as that. (There are also privacy-screening features that make it so only logged-in "friends" of yours can read the entries, etc. so I'm cannier than I look, I guess. Non-logged-in readers don't even know those entries are there.)
My point is that on the one hand, blogs can be a great way to easily and effectively communicate to anyone who's interested, and you can update from anywhere (mostly) and it takes less time than you'd think. But on the other hand, it's difficult to be disciplined and professional in your writing. Having 2.5 years of my essays online is not very useful when they're evenly interspersed with whinings about my personal life and health and sex life and so on and so forth. But I can't write a well-considered essay every day, and sometimes you just have to complain to the world about your stuffy nose.
I'm starting a professional blog, but it's going to be a challenge to me to figure out what to do with all the personal stuff I want to write! Not enough material or time for two distinct blogs, don't want to simply cease chronicling the personal stuff (which is quite interesting to me to read years later, as it profoundly illuminates my changing worldview), and I know that if I make it complicated, it's the kiss of death. I only update reasonably frequently because it's very, very easy to do so. If I make it hard, I just won't do it.
So... that's blogs.
Posted 20 October 2003 - 03:40 PM
So are they just a US phenomena that will eventually fade away??
Posted 22 October 2003 - 08:28 AM
...How many people blog at Google?
Not sure what the count is, but I know there's a couple hundred or more. It's really interesting to see the network grow from scratch.
Do you use that to get to know one another or to keep up-to-date on projects?
A lot of people use it to keep up-to-date on projects and to share pointers or expertise. I've heard people comment on how it's way easier to know what's going on internally now. You can find out what's going on when you go there or when you're curious about it, but you don't have to be deluged or distracted from your normal day...
Posted 22 October 2003 - 11:24 PM
I find it is a great addition to my weekly newsletter.
The best comments I get from my clients is that they hear from me everyday, as I update my blog daily with new content.
For me, I think the blogging phenomenum will continue to grow, both in business and in other areas. The real trigger that really got me thinking was earlier this year when Google paid top dollar when it acquired Blogger.com from Pyra Labs.
In fact, you can read what C-Net News has written today about blogs and Pyra Labs... where else but on my blog!
[URL deleted. Please see the guidelines. - Jill]
Edited by Jill, 22 October 2003 - 11:48 PM.
Posted 23 October 2003 - 09:27 AM
Instead of just reading my static web copy to make a buying decision, visitors receive new value each day that can help them, over time, make a decision to use my services.
So far so good!
Posted 23 October 2003 - 10:35 AM
I use it as a journal of my daily business activities, much like doctors record a patient's progress for it to be transcribed into the patient's files. This way, I will be able to look back at the challenges of starting my own business. Besides, its a great way to vent!
My husband, on the other hand, is blogging because he is writing a book. He is using it as a journal to collect his thoughts, research and material for the book.
As dragonlady7 pointed out, blogs can be accessed from anywhere at any time providing you have internet connectivity. This beats carrying around a notepad and pencil! Its very practical for my husband since he travels quite a bit and works off his wired laptop!
IMHO, I think that blogs are here to stay. Its simple and more user-friendly then collaboration software with no hardware or downloads required and can be easily personalized and shared with as many people as needed.
That's why its popularity is growing like wild fires!
Posted 23 October 2003 - 01:46 PM
Electronic Surveys to Internet Weblogs
...enable users of its online survey technology to publish results automatically to Internet Weblogs...
Photo/Video Blogging Services
...along comes mLogs...a free audio/video/photo blogging service just launched...
Posted 23 October 2003 - 02:37 PM
I think it is a great idea for businesses to set up internal/external blogs where employees and customers can get a new and unique perspective.
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