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Graphic Image Vs Text Content In Links
Posted 19 October 2003 - 08:00 AM
Posted 19 October 2003 - 09:22 AM
Make sure the graphic has descriptive alt text as well- they may not use the link/caption beneath the graphic. People usually appreciate it when you send the code ready to be copied and pasted so they take it as written.
Posted 19 October 2003 - 09:25 AM
Posted 19 October 2003 - 10:51 AM
Posted 19 October 2003 - 08:10 PM
IMO, as long as the image alt attribute uses the keyword phrases you want to describe the landing page, you should be okay.
<a href="http://www.dogfood.com/">dog food</a>
<a href="www.dogfood.com/"><img src="images/dogfood.jpg" alt="dog food"></a>
Are you saying the "image alt tag" (in the above example) will work as well as using text inside the anchor tag?
Posted 19 October 2003 - 08:19 PM
If it does, I can see definite advantages to using an image -- you've got much more flexibility and you can call more attention to the link, as long as you use the alt text properly.
Posted 19 October 2003 - 09:13 PM
Common sense says that if alt text in a link=link text that alt text would be widely abused. It's not completely visible text, therefore much more likely to be keyword stuffed.
My guess is that link text is given a higher weight than alt text.
There are soooooo many factors involved with ranking, it would be hard to isolate this one factor and determine if one outweighed the other.
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