2 replies to this topic

[Kumkum]

When does a simple reciprocal link becomes a strategic link? Can I call a reciprocal link a strategic link?

Currently every webmaster is aware of having links from other sites. Keeping in mind the importance of having links how can one gets maximum benefits out of the links?

What is the best way to make your links assets? Is there any way to gauge if the links are driving any traffic to the site?

In most cases a link is placed on the Resource / Links pages of the partner sites.
Does a visitor really spend time on links or simply go to Google / SEs to search for what he is trying to find?

[fred]

Hi Kumkum

When people link to you have them put your keywords related to the destination page in the link visible text

as for tracking if your links are attracting visitors look at you logs, they should give you the entry point into your site and the referrers

Sometimes I visit the partners page but it's better if you can put the partners on your site pages if you can.

[amabaie]

In most cases a link is placed on the Resource / Links pages of the partner sites.  Does a visitor really spend time on links or simply go to Google / SEs to search for what he is trying to find?

Yep, that's one reason why the typical "link exchange" is so silly. It is meant only for the search engines (in most cases), and it is so transparent that the search engines can see through it. :doh:

Although I do have link pages (four of them) for a whole host of reasons, my recent focus has been to get more links for some of my content pages. I seek link exchanges between specific pages rather than sites whenever possible, or just links to specific content pages. It's far from perfect, and most webmasters are not interested, but it is getting me what I believe are much higher quality links than just doing the link exchange page thing.