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Overture & Msn


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4 replies to this topic

#1 Cygnus

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Posted 17 October 2003 - 09:06 AM

Here's the skinny:

http://biz.yahoo.com...icrosoft_1.html

#2 Vertster

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Posted 17 October 2003 - 09:18 AM

Good Catch Cygnus! I guess that means that they are not planning on buying L$- at least not in the next 6 months.

#3 Cygnus

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Posted 17 October 2003 - 10:52 AM

I guess not Vertster. Then again, given the comments I've seen regarding L$ CPC, I'm not entirely surprised.

It aroused my curiousity a bit...from what I can recall, Overture and MSN had a pretty good relationship, so I wonder if MSN kept the Overture listings simply as a means to keep Google Adwords from taking over the universe (until MSN can launch their own CPC program -- that works with Passport). In operations, we'd call this supplier development, with the key of developing the weaker supplier in order to keep your competetion from owning the vertical market.

Just some thoughts...

Cygnus

#4 AussieWebmaster

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Posted 23 October 2003 - 06:10 PM

I guess not Vertster. Then again, given the comments I've seen regarding L$ CPC, I'm not entirely surprised.

It aroused my curiousity a bit...from what I can recall, Overture and MSN had a pretty good relationship, so I wonder if MSN kept the Overture listings simply as a means to keep Google Adwords from taking over the universe (until MSN can launch their own CPC program -- that works with Passport). In operations, we'd call this supplier development, with the key of developing the weaker supplier in order to keep your competetion from owning the vertical market.

Just some thoughts...

Cygnus

Come on mate, I read Optimize, New Architect, EWeek, Intergrated Solutions and a pile more and even that paragraph took 4 readings!!!

#5 Cygnus

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Posted 23 October 2003 - 06:15 PM

I suppose the thoughts could have been broken out into multiple paragraphs, but I wanted to save space. :embarrassed:

What part threw you? Perhaps we use different lexicons to describe the same objects (as we seem to be in different parts of the world).

Cygnus




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