Are you a Google Analytics enthusiast?
More SEO Content
Seo-friendly Shopping Cart
Posted 10 May 2005 - 11:24 AM
And whatever you do, don't use EROL, I'm struggling to even keep things online with it... And you're right, as far as I can tell, Actinic seems a good package, creates nice html urls. Disadvantage: for the client to make any changes to the products online, they have to buy an expesive license.
Posted 10 May 2005 - 12:08 PM
Do you want a Spider Friendly list, or an SEO Friendly list? Or for that matter an SEM Friendly wish list?
They're all different IMHO.
Posted 10 May 2005 - 12:29 PM
Posted 10 May 2005 - 12:53 PM
An excellent point! I suspect that "SEO Friendly" would be too vague, now that I'm thinking about it. What could be considered "friendly" to one SEO may not be to another (ie features like ease of installation, etc)
It would probably be best to stick with "spider-friendly" and let the SEO's figure out what they wanted themselves.
no frames: I like that! Good point.
Also, forcing cookies or tracking URLs in areas where they are not necessary (ie information pages) is bad, too. You should only use those when the visitor is in purchasing mode, rather than shopping or browsing.
Posted 10 May 2005 - 01:25 PM
Is it programmed to create static URL's on the fly, or is the page created once and then re-written with a static URL, effectively duplicating the page. Is it a program that spiders the site and then re-creates the structure with a sitemap of "static URL's". Both of those are extremely different than a program that is written to create automatically perform a re-write on the server level and create static pages. Those systems do work, but it seems like a lot of duplication that requires some additional server load and bandwidth expenses.
Also, how are the SEO features built in? Can they be managed from the individual pages, is there an editor, and how much control of the page are you able to have? Can you also re-name pages and directories with keywords in the URL?
The main shortcoming that I have seen, is that despite the available SEO-friendly technology, it still does not create conversions automatically. Many people assume because the template system allows for optimization and content control that conversions points can be overlooked. Creating links within the products, content and additional site interlinking is also critical to creating the user path and assisting conversions.
This is probably not a feature that can be quantified, but the ability to change the template, layout and checkout procedures is just as important as the creation itself in order to optimize for conversions.
Posted 10 May 2005 - 04:03 PM
Multi level category structure is important as well for the SE's to understand the structure.
Posted 10 May 2005 - 11:49 PM
Wonderful point OldWelshGuy!
Imagine a world where back-end coders actually consulted more often with front end developers regarding how they code things like links and how much that would affect a site owners bottom line.
Or with SEO's regarding how on page elements are being presented.
Or even SEM's to help make sure it is easy to generate more effective landing pages for PPC ads as mentioned previously.
It seems like the quickest way to patch something together has replaced the most effective way to go about coding things, and we are dealing with the results.
Posted 10 May 2005 - 11:54 PM
That would be a good list to evaluate.
Posted 11 May 2005 - 06:24 AM
- No Frames.
- Clean links, so no JS in any navigation.
- No Cookies required until they're needed for order tracking.
- No Sessions until they're required for order tracking.
- Maximum of two modifiers in the URL for dynamic pages or the ability to generate static pages in a separate directory and/or ability to employ mod_rewrite to give the appearance of static pages.
- Along with the last one, the ability to automatically produce static links for these "static" pages.
For SEO Friendly I would add in the ability to dynamically produce <title>s, H1's, etc from the database for each page. At the very least.
For SEM Friendly I would, at the very least, I would add in lots of tracking and reporting capabilities. IP number, where they arrived from, what they searched for if they used a Site Search (Site Search being another much for SEM), plenty of templates for different designs/layouts, the ability to easily create and integrate landing pages and info pages, etc, etc.
Posted 11 May 2005 - 08:14 AM
Static HTML pages, non-JS links to the more info page (no JS links anywhere unless you write them into your template), fields already included for META description and keywords plus five built-in custom text fields for each page and each product that you can use however you see fit.
They're open with the database structure and offer extensive online help, so it's actually fairly easy to create totally custom templates or modify one of the ones that comes with the package. Unlimited number of pages, each page can have it's own custom template assigned, you decide which pages link to which and what the link anchor text will be.
Near as I can tell, there are no dynamic pages generated at all for the catalog portion of the store, so there's no issue with having to exclude them. They also make it easy to build your own catalog using whatever structure you'd like and simply use ShopSite for the actual cart/checkout.
I don't think it's got everything everyone wants (what does?), but from what I can tell it's a fairly friendly store across the boards, right out of the box. As with anything, it could be improved, of course. But as a starting point, I thought it might provide some inspiration or ideas for the developers here.
Posted 23 May 2005 - 05:38 PM
So we've got some wish lists when it comes to SEO friendly ecommerce solutions, but so far only one suggestion: shopsite.
Anyone else with some suggestions? I'm all ears!
Oh, and by the way, does anyone know of a site with extended wish lists for ecomm solutions, sort of acheck list for features that don't have anything to do with SEO. Cheers!
Posted 02 June 2005 - 01:33 PM
Anyone upgraded yet?
Posted 08 June 2005 - 07:01 AM
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users