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Posted 16 October 2003 - 04:28 PM
I started a little Adwords campaign earlier today to test a few new phrases and get a better feel for how many people are using those to find what we offer on a particular site.
Happened to be back on Adwords today tweaking some older campaigns a smidgen and glanced at this new one to see if anything was showing up at all yet.
One of the five showed these stats:
Clicks = 3
Impressions = 2
CTR = 150%
Now I admit that I'm spoiled by the CTR's we get on most of our Adwords listings, but that's the first time I've ever gotten more clicks than people who have seen the ad ! I wonder if that ghost CTR will convert? Do ya think ghosts have credit cards too?
Sorry...it's been a good day and everything I see seems to hold a bit of humor today.
Posted 16 October 2003 - 06:06 PM
Posted 16 October 2003 - 06:11 PM
Posted 17 October 2003 - 07:49 AM
On the other hand, you would think that the Clicks and Impressions figures would be updated simultaneously. That's how I would code it anyway.
I'm almost disappointed this morning. My 150% CTR has dropped to only 75%. Darn the bad luck.
Posted 17 October 2003 - 08:45 AM
It could be because of the stats not being realtime.
But here is another theory...
If a person pulls up a SERP and clicks on you, that is one impression and one clickthrough. What if they back up and click it again? I know that counts as two clicks. But does it count as two impressions?
What if a person pulls up a SERP and opens the results in another window? Could they click on three ads with only one impression?
These are the things I wonder - but not enough to test it. If anyone does test it, please let me know what you find out.
Posted 17 October 2003 - 08:58 AM
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