QUOTE(opcis @ May 5 2005, 11:24 AM)
Fantastic! 6 attempts later and I finally got it.
I'll send out the press release on Monday, so I'll continue to check this thread until then incase anyone else has any comments.
There comes a point where you need to stop considering the comments and just do it. No matter how good the press release turns out to be, you'll be able to learn from this experience and take that knowledge going forward.
When you're ready to release the next big update, or add significant features to the search service, you'll have another reason to issue a press release. Make them a part of your regular promotional strategy, and be sure to leave plenty of time in your schedule to get them into shape by the time you need them to go out.
You're getting a lot of advice here and it takes time for some ideas to settle in. I think you see everyone is pretty clear on the Monday versus Tuesday timing, but you may find you just have to see for yourself (I hope not!) why we're so down on that.
There is nothing like being lost in the mob on Monday to teach you never to go out on Monday with a press release again.