Do I use Google? Yes, but only when I want to see how my sites are doing that. I find most of their SERPs these days laughable. Luckily, I don't do SEO for others anymore so I have no clients to worry about, but I would be a complete and utter fool if I didn't pay attention to Google. And I'm not a fool.
Do I own Google stock? In fact, I do. I shorted it on the front end and made a goodly sum of money that I took out in pure profit. And then bought back in cheap because I knew it would rise like a phoenix from the ashes. It has. Again, I am no fool. They were predicting a $130'ish opening and ended up going at $85 or there abouts. You do the math. I used some of the shorting to buy in at the bottom end. As I write this they're up over $200 today, so as an investor I made money coming and going.
Do I have a "right" to be critical? You betcha!
But even if I wasn't a stockholder I would still have that right. Most of their SERPs suck and are still being grossly manipulated. Truth be told, they've done some very foolish things in the past year. Or actually 3 years if you look at it from a business perspective.
However this doesn't mean Google doesn't still have value and/or that they can't rebound. It definitely doesn't mean that. They just don't have the entire market to themselves anymore so it's going to be harder and take a lot more effort on their part than it would have 2 years ago.
On the other side of the coin, and this is just my personal opinion, if anyone --and I do mean anyone-- who tries to state with a straight face that Google's results are even in the same league as they were during Google's monopolistic heyday, when they were at the height of being a Media Darling, that person is either lying to themselves or have some pretty devious ulterior motives.
The quality of Google's SERPs have been declining for some time now.
All of that said, I'm still no fool. So I'll be riding their stock for awhile yet. I'm not nearly stupid enough to let my personal feelings about Google's decline get in the way of quadrupling my investment in less than a year.
Eventually, if things continue as they have been going --especially if the potential Click Fraud issues surrounding Adwords get a lot of publication-- Google will top out and the stock will start to fall back. At that point I fully intend to be out of their stock and start shorting it again to take advantage. If I'm good enough at timing that and a little bit lucky, my investment will end up netting me fives times the original sum I put into the process.
Randy, who can play both sides of the fence simultaneously
Edited by Randy, 21 April 2005 - 10:59 AM.