For the past several months, I've been working with a client that sells Oriental and Persian rugs over the web. They were *nowhere* when I started with them. Certainly, their main keywords of "discount persian rugs" and "persian rugs" didn't display any of their properties in the first fifty results. After working with them, improving their titles, descriptions, helping them to rewrite some of their text so that it utilized their main keywords a bit more, advising them on usability of their site (they had a huge bit of .NET garbage at the top and when they got rid of it, their listings skyrocketted!), they had just recently achieved a #8 placement in Google for the keyword phrase of "persian rugs" and were even better placed for "discount persian rugs". That was the end of last week.
THIS week, I looked and found this:
While they are currently paying for Google AdWords and are therefore showing up in that capacity (at the top of the page - Rugman.com. They have three affiliates on the side though!), their own index page has dropped off the map suddenly.
Looking at that, I also see two results (#7 and #9) that are linking to them via an affiliate link. So my assumption was that Google's algo might have had a problem with how their affiliates were conducting themselves - and since they are using Commission Junction for their affiliate network, those quickserve links automatically redirect to their index page.
When I queried Google about this, this was the response I got (and admittedly, they were quick to answer, and about as helpful as they could have been):
We were able to find a listing for your index
page. You can view this listing at:
You will see that this listing is actually for a page that redirects to
your main page. This has likely occurred because that page has been ranked
as more relevant for the query in question by our automated PageRank
algorithm. PageRank takes into account not only the content on the page in
question, but also the quality and anchor text of the links that point to
So their results have dropped off the map because their affiliate link seems to have more "relevance" than their main site?? Huh?
I have been doing SEO for a LONG time and this is the first time I've ever come across anything like this (maybe I'm not working with clients in the right industry for it, huh? ). Do any of you have any advice? Is there anything that can be done about this?
Your suggestions would be greatly appreciated. We worked very hard over several months and were just starting to see awesome results. I'd hate for them to just disappear.
All the best,