2 replies to this topic

[Lastzion]

I work for a professional software company and the higher up's would like a blog site....

Now, some of this infomation listed will be press releases, upcoming products, aquisitions etc... So some stuff that I really don't want our competitors reading. I am lookinig for some standards - Best Practises - to what should be allowed to the public/Partner Companies/Clients/

Thank you for any comments!

LZ

[Michael Martinez]

Now, some of this infomation listed will be press releases, upcoming products, aquisitions etc...  So some stuff that I really don't want our competitors reading.  I am lookinig for some standards - Best Practises - to what should be allowed to the public/Partner Companies/Clients/ 

You're not supposed to put anything into a press release that isn't intended for widespread distribution. Hence, expect your competition to always see your press release information.

I used to work for a software firm that had some pretty tight competition. They always knew what the competitors were doing, and the competitors always knew what they were doing. If you don't want information to reach the competition, don't release it. Period.

However, if you want to associate value with your Web site, then create two areas: one is a free access area with teaser information and the other is a subscription area with more detailed information.

You control who has access to the subscription area (you don't actually have to charge a subscription fee) and you can apply terms of access which stipulate that the information is privileged and not to be shared.

It won't guarantee that no one will share anything, but it will give you some options to consider if anyone does breach your trust.

Just make sure you distinguish between privileged information and a press release. Press releases are, by nature (and definition), NOT privileged information.

Call them white papers if you want only a limited audience to have access to them.

[Lastzion]

Michael Martinez - I should of said white papers instead of Press Releases.... I do know that press release's are always available to the publilc.

You made some excellent points, thank-you! I like your idea of having 2 areas. I will put some more thought into that one.