Hey, Barry -- now you've got me confused! (And I really don't need any help in that; I'm confused enough most days as it is...)
In this thread
, back on Oct. 4 you said:
One point of particular interest is that it now seems that Google is "stemming" to a certain extent. So if you put in the singular of a word, Google will serve up both the singular and plural versions in its SERP's. If you want only the precise singular form then you must put a + in front of the search term.
But up above in the current thread, you said:
For Google, they only serve up webpages that have exactly what you searched for, either singular or plural.
the Oct 4 quote may reflect what Google's doing, although I confess my testing of this has been very
limited... I searched for "online class" (singular) and discovered that the #4 result has the word "classes" (plural) four times and "class" only one, while the #5 result doesn't have the word "class" at all (but also has "classes" four times). Of course, they could be ranking because everybody else is linking to them with the words "online classes"...
Is there anybody who's done some more scientific / complete research on this? Could make a difference in keyword selection if Google's actually started stemming...