This patent app is also great in that it says things like "A method to use.." and then never really says in which direction, e.g. is older better, or is newer better? Does a link's benefit fade over time, increase over time, or is it like a hump, with links getting more useful, before becoming "stale" and fading?
I really don't know, and think that it will inevitably vary by search term, and for good reason. I have been sayiong for a while that different searches suit different ranking methodology, because they are very different.
Two contrasting examples of this would be the Michael Jackson molestation claims and OJ's Trial. Jackson's case is actually two distinct cases, one years ago and one now, so some pages on the old case will be stale, where as OJ had only one trial, so old links are still very valid, and the topic can not go stale.
I like this new patent a lot, and think a lot of the ideas make good, solid sense. Not sure why Google need a patent for this, but they seem to feel they do, for whatever reason.
I also think that a lot of this has to do with the Google Search Appliance, as these sort of things would be most useful in a company setting, as a search for "Company Leave policy" would benefit most from this sort of tech.
IMHO, these developements are good for the internet, because the more complicated Google and Search Engines get at ranking sites, the less spam we will see. Many will say these moves invalidate SEO, but I don't believe so. In fact, I think the opposite. The more complicated it all gets, the more important having a sound SEM strategy becomes. Not a algo busting stratehy, but a long term, well rounded strategy.
Interesting times are ahead, and we will perhaps see a return to the Good ole days of forums, in which "innovative strategies" become the norm again, as people try all sorts of rotating scripts, old / new content as they struggle with the new playing field. Facinating times ahead!!!
<edit>ehicha?? What was I thinking???</edit>
Edited by projectphp, 02 April 2005 - 01:44 AM.