Is there any statistical table that tells me how effective are clicks on the 1st, the 2nd, the 3rd, the 4th and the 5th place in a sponsored listing? I mean, on what listing place potential customers prefer to click? Of course one need some weeks/months experience with different listings (i.e. different CPC bookings...)?
The statistic could have a look like this:-
Listing_Page impr.__Clicks
1.........2000............140
2.........2300............120
3.........1800............170
4.........2200............100
5.........2000............110
Or do they always prefer place 1? I dont believe...
It is possible to get these fig. from oneīs report I think
[Split this off for you to the [url=http://www.highrankings.com/forum/index.php?showforum=19]PPC forum[/url]. - Jill]
In order 2 be more clear I will add this:
At the desk of a PPC/CPC-company should be a list with fig. for something like that:
-all keywords
-SE listing place of each KW
-CTR (click_through_rate) of each listed KW just in that place
With that all I should be able 2 say: My KW "keyword1" has at listed place 1 a CTR
of 5%, my keyword2 has at place 3 a CTR of 4%, my keyword3 at place 3 a CTR of 6%.
With additional figs. for the price of each KW at a certain listed place (e.g. 30 cents) I am able to say finally:
He, I want for my keyword2 a listing of place 2 (at a price of 30 cent) cause there will be the highest CTR just for that KW!
Not? Why not? Of course the PPC company will never give out the figs. for that I think....
So, let me know my wrong ideas in that above, please.
Edited by Herbert, 03 August 2003 - 09:05 AM.
