Edited by Jill, 12 October 2003 - 10:31 PM.
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Ranking And The Rules
Posted 12 October 2003 - 09:18 PM
Posted 12 October 2003 - 09:46 PM
I strongly advise you to stop using hidden text. You've got plenty of content in there styled to be the same color as the background. Pretty dangerous.
Posted 12 October 2003 - 09:47 PM
Generic keywords are very hard to rank well for. Instead, target longer kewyords like "kinky lingerie" (if appropriate) etc. It really is effort vs reward. Lingerie will take ages to rank well for, but there are hundreds of variations that will bring in the traffic, and it is these you need to target first. Then, over time, you should start toi do better for more generic terms.
Your titles are also a bit bare. As an example, try "his and hers Lingerie". What you need to do is research what words people use to find such sites. Then you need to start using those words.
Also, avoid using automated tools. They only tell part of the story, and rely on how often they are updated to be truly effective. The best place to start is to read either forums like this or try Jills newsletters http://www.highranki...com/advisor.htm, which provide a lot of good advice for free.
Posted 12 October 2003 - 10:32 PM
Posted 12 October 2003 - 10:39 PM
I noticed your competition has about triple the number of backlinks that your site does. I hear Google puts a lot of weight on inbound links...
I'd suggest you find these sites that link to your competitor (i.e. via google toolbar)and try to get links to YOUR site from them... and approach even more related sites for links after that.
Also - you can utilize your own website's pages to move PR towards your main page (or wherever you want). You actually have a couple of problems in that regard...
For some reason, your link pages' "Home" link goes to a page other than your index page... and it's your index page that is listed on google, as far as I can tell...
But the "Home" links on your internal pages go to /sweetstreaklingerie.html not /index.html
So (if I'm analyzing this correctly) you're pouring your internal pages' PR towards a page other than what google and your existing inbound links point to (index.html) - the very page you're trying to get ranked higher in google!
I'd suggest making the "Home" links go to your home page and change the link name from "Home" to "Lingerie Home" or something else with your keyword(s) in it. Google also puts weight on 'link text' that have keywords in it, and that includes linking inside your site.
I noticed you're definitely doing one thing better than that competitor - and that's giving your main page a theme for an upcoming "holiday": Hallowe'en.
You seem to realize better than that other site that ranking high in the SEs is only part of the game. You also need to convert the visitors once they get there. In my opinion, you targeting Hallowe'en instead of just having a generic page like your competition is MUCH smarter.
Although PR isn't the end all and be all, it is one indicator to look at. Your competitor has a PR 5 and you have a PR 4. Getting those inbound links and making those other changes will definitely move you up the ranks... and the higher you go - even if you don't reach #1 - the more hits you'll get.
I hope that helps and best of luck!
- Steve Gill
Edited by Jill, 12 October 2003 - 10:46 PM.
Posted 12 October 2003 - 10:43 PM
I wrote my reply at the same time as the above post (a moderator removing the domain name from the first post)... so I also inadvertantly used her domain name in my examples (hard not to for some of the things I was pointing out)...
I hope you can make my answers as clear to her as possible when you take out her url from my post... I'd hate to see all my two finger typing go to waste.
- Steve Gill
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